Google deems your site as "bad" it applies a discount to each of your page's "score"

March 1, 2011 - PRLog -- A drop of 40-60% in Google US traffic seems to be the common number. So whatever the score discount they apply is chosen to result in that level of traffic loss. It seems too specific to not be a deliberate choice.

So overall what happens for a particular search before and after is that a certain group of sites are flagged and then drop down the rankings. All the relative ordering between the non-flagged sites stay the same, and the relative ordering with the flagged sites stays the same for the most part. It's simply the shift that the flagged sites have relative to the non-flagged sites that sees the flagged sites lose traffic, and the non-flagged gain traffic.

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Now the problems arise in that the sites that are being flagged seem really out of whack. A lot of sites are being flagged that you could easily argue shouldn't be, and there are sites that aren't being flagged that you could argue should be. This is causing for some pretty nasty looking search results in certain vertical (shopping/products definitely comes to mind).

How this plays out over the next little while will obviously determine the fate of A LOT of people's livelihoods, so let's all hope that Google does what's Right.

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This change has prompted me to sign up and join this thread although I am a long term lurker. Agree that SevenCube has some great words of wisdom. But it's hard not to cry over this situation. I've got a 6 year old site, with at least 1000 or more words per page. Have been cited by media sites, commercial sites, blogs, books, etc. Yet, I was hit with a 50% traffic drop. I built my business from the ground up, and now it's demolished. This change hurt me and my family. I've sacrificed hours upon hours, weekends, to do the right things. No links bought or sold, very white hat. I run a couple of "test" sites as well that are much less appealing -- much, much less. They don't have any link profile. Those did not get affected.

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This algo change does not make sense. If this stands, it can only mean that Google prefers to punish good and reward mediocre and even bad sites. I say "bad" because I've noticed that many sites that have copied my content have been ranking ahead of me in so many terms and even on my own title! Too many to count. Some pages just are not ranked (by using my own title) despite the fact they are thorough, 2000 word treatises with lots of comments. This change has nothing but demoralized me and left me with not knowing what to do.

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