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Follow on Google News | IQNOMY receives Innovation Credit for prestigious Liquid Internet platformInnovative internet company IQNOMY, which is developing real-time 1-to-1 communication with anonymous website visitors, has been awarded an Innovation Credit by the Dutch government for the development of its revolutionary Liquid Internet platform.
By: Rowena de Jonge “We are particularly pleased to have been awarded this credit for the development of our Liquid Internet platform. Only innovative projects with strong economic prospects make it through the stringent selection procedure of Agentschap NL,” says Rob Boeyink, CEO of IQNOMY. “This credit allows us to accelerate the development of Liquid Internet, which offers a revolutionary way for organizations to communicate with anonymous website visitors in real time on a 1-to-1 basis, in a personal and relevant way.” Real-time adaptation to each unique anonymous visitor IQNOMY's Liquid Internet is the world's first revolutionary platform which allows every organization to tailor its website entirely and instantly to the requirements, interests and characteristics of each unique anonymous visitor. The system records and maintains an anonymous multidimensional profile for each visitor. These profiles may consist of areas of interest, persona type, style, conversion stages or format preferences, for example. As IQNOMY's system gets to know each individual anonymous visitor personally, it knows exactly which information is most relevant, in which format and at which time. As this means that website visitors are continuously presented with the most relevant information, visitor experience and conversion rates will improve significantly. IQNOMY's Liquid Internet platform is the result of many years of research into 'state-of-the- Introduction of beta release at IMME 2011 Over the past months, IQNOMY has subjected its platform to extensive monitoring and testing within 20 large organizations. Currently, IQNOMY is monitoring around 30 million anonymous profiles and processing around 3,400,000 page views per day. At the Interactive Media and Marketing Event (IMME) on 26 and 27 January 2011, IQNOMY introduced its beta release to the general public. The stand and presentation attracted large numbers of visitors. The new company mainly drew the attention of online marketers working for insurance companies, banks, publishers, travel organizations, service providers and governments. IQNOMY believes in Liquid Internet Boeyink, his enthusiastic development team and a fast-growing group of business supporters believe in Liquid Internet: “Liquid Internet is the name for a new breed of websites whose content is no longer fixed but is tailored to each unique visitor. Looking at global trends, consumers now expect company websites to adapt automatically to their own wishes and requirements. Companies and organizations which respond to this trend in good time will be successful in the future.” Boeyink therefore expects the use of Liquid Internet to experience explosive growth in the years ahead. # # # IQNOMY's Liquid Internet is the world's first revolutionary platform which allows every organization to tailor its website fully and instantly to the requirements, interests and characteristics of each unique anonymous visitor. More info: www.iqnomy.com End
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