Lenovo Is Challenging Apple’s No.1 Ranking in PC Market

Feb. 21, 2011 - PRLog -- There is more and more good news for Lenovo after it launched out its famous Lenovo all-in-one (AIO) PCs, its smartphone LePhone, and probably even better news after Lenovo LePad hit the market globally. The good news for Lenovo is that Lenovo has leapt to the second vendor for AIO PC models in the global market, only next to the big giant, Apple. Lenovo has sold out 4.22 million units of Lenovo desktop PCs in the fourth quarter of 2010, marking a significant 23% increase on year due to the increasing market demand in mainland China.


Apple has long ranked NO.1 and occupied a very big place in AOI PCs segment. Thanks to the dominance of their home markets in the US and China, respectively, Apple and Lenovo are likely to develop into two super brands in the AIO PC segment with Apple seeing shipments of AIO PCs increase 15% on year to 4.6 million units in 2011, while Lenovo will see its AIO PC shipments grow 54% to two million units during the same period, according to an estimate by Digitimes Research. Apple took up an over 30% share of the global AIO market in 2010, positioning it as the top vendor in the segment. While other brands have also been pushing sales of their AIO models to the North America market, Apple currently still holds a 75-80% share of the AIO market in the region, the sources indicated.


Generally speaking, Lenovo would outsource the production of its device to Quanta Computer, Inventec, Wistron and Compal Electronics, and also it will also assign a small proportion going to Singapore-based Flextronics International, the sources noted.

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