Kinesis Survey Technologies Unveils a Mobile Research App with Advanced Barcode Scanner

Feb. 10, 2011 - PRLog -- AUSTIN, TX (February 10, 2011) - Kinesis Survey Technologies LLC (Kinesis), the industry leader for future-proof market research software solutions, today announced the availability of Kinesis MobileScan™, a new multi-function mobile research application (“app”) with embedded barcode scanning technology.  

Kinesis MobileScan™ is a downloadable app that can be licensed to market research firms.  It provides a built-in mobile barcode scanner that captures purchase data for point-of-sale diaries and other purchase-reporting research. All barcode information (product brand, type, size) plus geolocation and timestamp information is collected.

“The ability to report purchases in the moment via barcode scanning enables more immediate and accurate tracking of purchase patterns, and therefore provides more reliable research results,” said Kinesis CTO Juha Vehnia. “Since barcode scanning cannot be facilitated via a mobile web browser, a downloadable app is the ideal mechanism to deliver this highly valuable technology to the research community. Its potential to improve point-of-purchase research is immense, and Kinesis is proud to offer this innovative solution.”

Kinesis MobileScan™ works seamlessly with the Kinesis Survey™ and Kinesis Panel™ solutions. In addition to barcode scanning, the app provides other functional options including panelist registration, survey access, community interaction, digital image/video/audio and text collection, and in-app messaging to supplement or replace email and SMS communications. Research companies can select from among the functional options and add customized branding to create a robust mobile app that supports their research objectives. It is compatible with Apple iPhone/iPod devices, and Kinesis facilitates the app approval process with Apple’s App Store. An Android-compatible version of Kinesis MobileScan™ is planned for release later this year.

“The development of smartphone apps with customized research functionality is unquestionably the next frontier in mobile research,” Vehnia added. “Kinesis intends to expand the functionality of Kinesis MobileScan™ as well as develop additional smartphone apps to further broaden market research practices.  Kinesis will maintain its place as the global leader in mobile software solutions for the market research industry.”  
Additional details about KinesisMobileScan™ are available on the Kinesis website (www.kinesissurvey.com) as well as in the February issue of Survey Magazine (http://surveymagazine.org/).

About Kinesis Survey Technologies
Kinesis Survey Technologies, LLC provides a multimode survey and panel management product suite to advance innovation in both mobile and web-based market research. Delivering intuitive, state-of-the-art applications, Kinesis software products can be effectively utilized without deep programming knowledge yet are robust enough to perform the most complex of survey and panel functions. Headquartered in Austin, TX, Kinesis offers product versions for both the market research industry and enterprise business organizations, and proudly supports next generation research applications worldwide. For more information, contact sales@kinesissurvey.com, call (512) 590-8300, or visit www.kinesissurvey.com.

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Kinesis Survey Technologies, LLC provides a comprehensive survey and panel management product suite to advance innovation in both wireless and web-based market research.