RealPractice Announces New Website Building Tools and Lead Management with My RealPractice upgrade

Jan. 31, 2011 - PRLog -- RealPractice, Inc., a leading provider of technology and marketing products and services for law firms, today announced significant new features and improvements to My RealPractice, an online marketing and practice management platform for solos and small firms.  Firms may now take advantage of new tools to easily build professional websites, manage incoming client leads and track the effectiveness of online and offline marketing campaigns.

My RealPractice, which first launched as a beta version last November, has received rave reviews from solos and small firms looking for alternatives to comprehensively, yet affordably manage their practices. To date, hundreds of trial users are utilizing many of the complementary tools and services My RealPractice provides, including ways to:
•   Stay organized with their practice dashboard, including task tracking, contacts, industry news, alerts and social media
•   Get intelligent alerts and suggestions, providing users with a built-in “virtual assistant”
•   Efficiently manage all contacts, matters and tasks
•   Use, create and save matter templates, saving time on repetitive tasks

“While most practice management software merely allows law firms to manage the clients they already have,” said RealPractice CEO, Cary Ransom, “our clients continue to tell us that their more significant challenges are related to increasing the volume of new prospects and finding the most cost-effective sources of new clients.   My RealPractice helps them solve these problems by integrating marketing tools, tasks and tracking right into their practice management workflow.”

The updated My RealPractice now helps solos and small firms to easily, quickly and cost-effectively:
•   Utilize dozens of new, professional and pre-formatted web design options to create attractive law firm sites—in just minutes
•   Track the sources of all incoming prospective client leads and marketing campaigns via tracked website contact forms, call tracking numbers and tracking email addresses
•   Send customizable auto-response emails to prospective clients using the My RealPractice lead forms or tracking email addresses
•   Receive and respond to incoming prospective client leads via email, SMS messages and alerts within the My RealPractice platform
•   Automatically receive and access client contact information starting with the incoming prospective client lead, through to client matters and then to final invoices and beyond
•   Review the results of marketing campaigns and incoming leads and invest in campaigns which drive highest return on investment
•   Automatically generate, modify, send or print professional-looking client invoices using new and improved invoice creation tools

“It’s clear that RealPractice understands the challenges facing small firms as they have created easy tools to help me market and manage my practice,” said Merilee Waters of Waters & Associates, LLC, an estate planning law practice in Chicago. “I have been using My RealPractice to track and manage my client matters, to create and send invoices, and now to manage my website.  It is helping me to be more efficient and effective and, ultimately, it is helping me to provide better service and a more streamlined experience for my clients.”

Along with this announcement, RealPractice will be exhibiting at the LegalTech New York tradeshow at the Hilton Towers, January 31- February 2nd.  RealPractice will also have Joshua Zuckerman (http://www.jzphoto.com), a New York-based, corporate photographer in their booth taking and providing free headshot photos.  The free headshots can be used by attorneys and legal professionals in their My RealPractice websites, other websites and social media profiles.  RealPractice will also be giving away a free law firm website package every two hours of the show.  

For more information on how solos and small firms can attend the show and how to sign up for the free headshots at Real Practice’s booth, visit http://info.realpractice.com/legaltech-special-offer/

Also at LegalTech, RealPractice marketing consultants will be on hand to show law firms how they can grow theircase volume each month via RealPractice marketing tools and services:
•   Lead Tracking and Optimization:  Call-tracking and lead form tracking technology and services to help firms better measure ALL of their online and offline marketing
•   Custom Websites and Micro-sites:  Beautiful, professional and effective law firm websites starting at just $199 and $99 monthly hosting (show special rates)
•   Local Visibility Package: Placement and optimization of firm content on major search engines and directories (Google, Yahoo!, Bing and more)
•   Search Engine Marketing: Customized online marketing programs created by experts to increase web traffic and phone calls from prospective clients
•   Social Media Marketing: Social media strategy and advertising campaigns across key sites like LinkedIn, Facebook, Twitter and more

Any solo practitioner or small firm looking to test drive My RealPractice can visit the RealPractice booth or simply sign-up for a free trial at my.realpractice.com.

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RealPractice helps attorneys and law firms to “realize the potential of their practice.” For more than 10 years, the company has been providing innovative and trusted technology and marketing products and services to thousands of legal professionals, from the solo practitioner to some of the largest law firms in the country. RealPractice products and servicesincludeMy RealPractice™, marketing services, websites, LawyerToolbox™, SmartRules™, SmartRules Enterprise, RealCourtDocs™, RealDealDocs™, RealDealDocs Enterprise, Real Knowledge Management™ and RealDealForms™.