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7 Tips to Build Brand Trust
Building trust is an important part of your branding and marketing strategy. But how do you do it? Here are 7 tips that will show you how.
Here are seven ways to effectively build your brand and trust in you and your business. These tips are offered by http://AAAPhoneOnHold.com which is a phone on hold provider with over 25 years in marketing:
1. Make sure the individuals who are out on the streets – or in the office manning the phones – are trustworthy ambassadors. Remember, first impressions count. A great way to help make your business (brand) be considered trustworthy is to build word-of-mouth advertising. Referrals count.
2. Build your brand step-by-step. Every interaction you have with your customers, or potential customers, helps build that base of trust.
3. Be relevant. If your business or service can make a difference in the lives of individuals, make certain they know that and follow through on your promise of relevance.
4. If your business has an on-line presence, make certain you are transparent with visitors to the site as to what information you are collecting and why and what you will do with the information you gathered. If you don’t plan on making your customers’ name and information available to outside sources, let them know that up front.
5. Garner customer reviews. This goes hand-in-hand with word-of-mouth advertising but if you have a website or a blog, ask satisfied customers for feedback that you can post.
6. Take advantage of social networking sites (Twitter, Facebook, Linked-In). Utilize those sites as a way to let your customers get to know you. Update your profile and offer relevant comments and hints to those who visit your pages.
7. Write articles that are relevant to your business and post them online (there are a number of sites at which to do this, including http://www.PRLog.org). Post comments in business forums for your industry. Start, and maintain, a blog. Also, visit others’ blogs and leave comments.
Remember, you build your brand and trust in it and the goods and services you offer everyday, with every client contact. Whether you’re at a little league game, a networking event, or in the grocery store, brand building is an everyday task – and each day offers a wealth of opportunity!
Page Updated Last on: Jan 28, 2011