mJAX Mobile Ads plugin for OpenX

Jan. 23, 2011 - PRLog -- “mJAX mobile ads” is used for delivering ads in handset devices effectively based on handset device screen size targeting functionality so there is an increased more attraction on advertiser products. It helps you to deliver the ads to right auidence at anytime and anywhere.  



Our product enables companies to offer digital and mobile services on-demand. Advertising Agencies, Brands, Media companies and enterprises use mJAX mobile ads communication services to reach consumers. The mJAX mobile ads are highly extensible and easy to integrate into any existing internal infrastructure or website platform. It allows companies to quickly scale their mobile & interactive offerings through Rapid Application Deployment.  



 Characteristics of mJAX mobile ads    

The Image ads can be delivered in the Mobile from adserver.

The Web based ads are also supported in the same instance of the adserver.

The Banners are delivered based on the screen size of the Mobile.

Targeting based on Mobile Operating system included.

Included Different Targeting terminology based on the Mobile device parameters.

Statistics and the Reports are available for the Mobile Ads as similar to Web ads.

Target your ads to high-end devices (like Android and the iPhone) or all mobile phones.

Choose text or image ads in a variety of ad unit formats.

Send users to your website. High-end phone users enjoy a desktop quality view of your site, provided that the site does not use Flash.

View impressions, Clicks and conversion data to see how mobile ads drive actual results for your business.





 Targeting    

Handset Device Screen Size Targeting

Handset Manufacturer Targeting

Handset Operating System Targeting

Handset Model Name Targeting

Telecom Operator Targeting

Client Custom Profile Targeting

Client – Country Targeting





Installing plugins in the OpenX Ad Server is not hard, just follow the steps below.



 Requirements    

You need to have your own OpenX Ad Server installation. Adding plugins is not supported on OpenX Hosted accounts.

The ability to add plugins was first introduced in version 2.8 of the OpenX software. Older versions do not support plugins.



 Installation    

To install a new plugin in your OpenX Ad Server, please check the requirements above, and then follow these steps:



Log in with a user name and password that gives you access to the Administrator account.

Click the “Plugins” tab to open an overview of all plugins currently installed in your OpenX installation.

Once you have found and selected the file, you will be back in the Plugins screen.

Now click the “Install” button next to it.

The system will now check and install the new plugin.

Once the installation of the plugin is complete, the screen will refresh and you will see the new plugin appearing in the overview.





 Functional flow    

The Module is implemented such that it will allow the users to deliver Image Ads to mobile in the websites.

The Admin will be provided with the option in the Admin panel of openx to configure the Ad display option for the users.

Admin have to specify the four different types of handset screen width size as shown in the above picture.

Add mobile banner and mobile zone to deliver the Ads.