Advanced Anti Fraud Click Module - What every OpenX installation requires - A must required feature

Oct. 2, 2012 - PRLog -- Advanced Anti-Fraud Click – What Smart Advertisers Need


A very important of online advertising and marketing is making sure that the attention that the advertisement gets through clicks is legitimate. However, with the many possible frauds in clicks these days, it may end up costly especially for those who implement pay per click advertising. The good news is that there is already an advanced anti-fraud click module that can get rid of questionable and illegitimate clicks that can be set according to certain parameters.

With the Advanced Anti-Fraud Click module by OpenXmods, you can ascertain that fraud clicks are not unnecessarily done on your advertisements. You will be able to reset the number of clicks that users can click on your ad given a specified time. With the settings that you can manipulate, you can easily define the number of clicks allowed from any user for a given duration. For example, if a user clicks an advertisement twice or whatever has been specified in the settings, the system will not record the clicks within the duration.

This way, you are sure that there is a valid count on the advertisement from a unique user. This is what is missing in advertisement control modules available in basic anti-fraud clicks systems. With the advanced anti-fraud click module, there is an assurance that advertisement clicks are counted without distortions and more importantly, advertisers do not pay for clicks that should not be counted.

There are other settings in the Advanced Anti-Fraud Click Module. You can specify unique clicks in terms of the IP addresses. Duplicate clicks coming from the same address will be filtered. This is an important feature that will surely be appreciated by online advertisers. With this feature to rely on, pay per click advertising will be more reliable. The ability to block users with the intention of doing fraud clicks ensures accuracy of clicks and publishers can be notified about such occurrences. In fact, warning messages can be sent to notify publishers about possibilities of fraud clicks. This information is valuable for high click activities that can be questionable especially if these are not significantly equated to converted sales. Such module gives publishers meaningful information to determine the possible settings that should be done in the Advanced Anti-Fraud Click Module.

In addition to the above, the Advanced Anti-Fraud Click system allows provisions on click frequency cap, filtering of clicks according to country, server log analysis, reporting system on anti-fraud click data and other click statistics useful for the assessment of the advertisement effectiveness.

With the complexities of online advertising and marketing structures, it is important at this time to have the option to control and prevent online fraud. With the OpenXmods Advanced Anti-Fraud Click module, publishers no longer have to worry about unnecessary and illegitimate advertisement expenses. It will be best to rely on the system than to risk paying for expenses that can balloon unexpectedly. Instead of generating income, businesses may end up losing money without this module in place. This is the right time to prevent fraud by using this effective and reliable module.


http://www.openxmods.com/openxmods/Advanced-Anti-fraud-Cl...