Understanding How Managed Car Wrap Advertising is Changing the Sacramento Auto Scene

Dec. 30, 2010 - PRLog -- First, let’s define our terms.  Chances are, you’ve never heard of managed car wrap advertising on the Sacramento auto scene.  Don Watson, from CarWrapConnection, one of Sacramento’s newest advertising companies, explains it this way:      
                                                                                               
“It’s when a managed car wrap advertising company wraps your advertising message on their automobiles and then drives your message all over Sacramento for you.  It’s taking your advertising message off the billboard by the side of the road, where auto drivers are not supposed to be looking, and wrapping it on cars that are on the road, where other auto drivers are supposed to be looking.”  

Car wraps have been around for quite awhile, most often driven by owners of small business who have wrapped their own vehicles, or by small to medium size businesses that wrap a fleet of service cars.  

Managed car wrap advertising is a new idea in the Sacramento auto http://automotive.sacramentoinsights.com/ landscape.  It involves a paradigm shift that will invest major media advertising dollars, usually reserved for TV, radio and billboard advertising, into the wrapping of automobiles.

But, it doesn’t require big dollars to see a return on investment.  Managed car wrap advertising http://www.sacramentoinsights.com/business/carwrapconnection is unique in that it is available and effective for almost any advertising budget.  A managed car wrap advertising company is scalable and can economically provide one car to drive locally for a small business, or can roll out thousands of cars for a major national advertising campaign.

It seems to make sense.  Niney-six percent of the viewers of mobile outdoor advertisements say wrapped vehicles have more impact than a static billboard.  Any driver can attest that the movement of a colorfully wrapped automobile on the road certainly attracts attention and creates an opportunity to make an advertising impact.  

And that’s the first thing an advertiser wants - to attract attention and create an opportunity to connect.

So, the next time you see car wrap advertising around the Sacramento auto scene, take a second look and consider how many wrapped cars you would like to see delivering your message all around town.  Imagine how powerful it would be to know that Sacramento drivers will be reaching out to your business after seeing an ad on some automobile crossing their path at a major intersection.  This could be evolutionary!  

Original article: http://sacramentoinsights.com/articles/understanding-how-...

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