New local Sacramento company creates free online exposure for business and community

Small businesses and local organizations have a new voice throughout the greater Sacramento area – Sacramento Insights.
May 24, 2011 - PRLog -- Sacramento, CA - Launched in July 2010, its mission is to build lasting connections between Sacramento Valley residents and business and community organizations that are so vital to keeping our economy strong.  

Sacramento Insights believes that one of the best ways to ingratiate itself with the local public is to join community events, such as the Pacific Rim Street Festival in Old Sacramento and Westfield Downtown Plaza last month, where the online company participated as a proud media sponsor.

“In addition to providing typical online promotion leading up to the event, we adopted a unique approach in passing out 200 custom business cards that encouraged key volunteers and supporters to write a positive event review on the festival listing within our website,” said Brian Jacks, Managing Director.  “That way more people find the event next year for their 20th anniversary.  It’s kind of like a popularity contest.  With Google, content is king and recipients are well rewarded with Internet traffic.”

Isn’t that the truth!  Sacramento Insights has found that when business or community proponents encourage valued customers or members to write reviews for their business or non-profit, they are more likely to get picked up in Google as people search for local goods and services.  

Due to the company’s success with optimizing its own website for search engines, a full 45% of hits on its website (since Jan 1) are from organic search activity.  This simply means that as everyday people searched the Web for whatever, they clicked on links that opened business or community listings, consumer reviews, coupons, classifieds, local articles, or community calendar events that were all posted on Sacramento Insights.  

It’s important to recognize this is all free Web traffic for the recipient, as a benefit of promoting content on their website.  Really, it creates a win win situation, since Sacramento Insights’ business model generates revenue from web banner advertising.  

Free listings include link to a website, multiple photos, company profile, products & services, hours of operation, coupon builder, high level category and custom keyword placement, plus business reviews for enhanced online visibility and consumer voting.  

This solution is absolutely perfect for small businesses with limited marketing budgets and no Web presence, because it’s like having your own single page website that you can control and customize any time.  It’s also valuable for companies that already have websites, because you can draft off Sacramento Insights’ credibility with Google and earn higher page ranking for your own business.  Not to mention, what’s wrong with having more bait online to attract potential customers?

Sacramento Insights is also a local promoter of education in the area of Internet marketing  In today’s economy, business just can’t get it all done with the yellow pages alone.  Through paid seminars, valuable information is presented that enlightens business owners as to the need and methods for creating or enhancing online exposure.  Recent seminars have been held for the Sacramento Metro Chamber of Commerce and Umpqua Bank of Antelope.

It certainly is refreshing to see a local company with such a wide reach into so many areas that serve both business and community.  So many of us are quick to read or write reviews through national companies like Yelp, Zagat, or Angie’s List.  Why not keep it local and support regional growth from the inside out?

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Sacramento Insights is a local online resource that serves to connect consumers with Sacramento businesses through free directory listings, customer reviews, coupons, articles of interest and paid Web banner advertising.
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