2011 Focus at Worcester Ford Dealer Plays Key Role in International CES

Dec. 28, 2010 - PRLog -- Alan Mulally, Ford President and Chief Operating Officer, will deliver a keynote address at the 2011 International CES in Las Vegas on Jan. 7 at 11 a.m. PST. As part of his remarks, Mulally will discuss the latest Ford breakthroughs in infotainment technologies and new vehicle innovations.

The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9. Focus will have a prominent presence during the show thanks to it’s official car status. Through SYNC and MyFord Touch, Ford has helped make vehicles a connected destination for mobile devices, all while helping Worcester drivers keep their hands on the wheel and eyes on the road.

Ford has applied best practices from the consumer electronics and wireless industries with its decision to move from using hardware to software-based platforms and fundamentally has changed the way Massachusetts drivers will interact with vehicles down the road.

Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the technology-enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.

The all-new 2011 Ford Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.

Worcester tech enthusiasts and music lovers will also appreciate that the 2011 Ford Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony. Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power. Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging – also a first in its class. Search our Ford full line-up inventory at: http://worcester-ford.ma.cardealersale.com/2011/ford-focu...

For avid in-car tech lovers, the 2011 Ford Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC’s USB port producing a secure wireless “hot spot” that will be broadcast throughout the vehicle. This secure connection will allow Worcester drivers with Wi-Fi-enabled mobile devices to access the web while on the go.

For Worcester Ford drivers looking to get behind the wheel of the 2011 Ford Focus and experience its technology for themselves, please contact Herb Chambers Ford of Westborough today to schedule a test drive.

Herb Chambers Ford of Westborough
310 Turnpike Road Route 9
Westborough, MA 01581
Phone: (877) 255-0725
http://www.herbchambers.com

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Herb Chambers is an automotive dealership group based out of Somerville Massachusetts, we care about creating a positive car buying experience. For decades Herb Chambers has provided New England car buyers with high quality automobiles.