Synygy and Tactician Form Strategic Partnership

Dec. 17, 2010 - PRLog -- Synygy Inc., the largest and most experienced provider of sales performance management (SPM) solutions, and Tactician Corporation, a leading provider of performance enhancing geo-marketing solutions, today announced a partnership to develop and market comprehensive solutions for defining, optimizing, and managing sales territories.

Tactician’s products and services equip organizations to manage large-scale territory alignment and optimization projects that create multiple opportunities for both savings and revenue growth, including maximizing market potential, balancing workloads, and making the most effective use of travel time.

“A sales force’s lack of confidence in its coverage assignments can jeopardize even the best incentive compensation plan,” said Mark A. Stiffler, Synygy president and CEO, “and when it comes to designing geographies to optimize sales force effectiveness, the devil is in the details. With over twenty years experience delivering best-of-breed territory management software and services, Tactician’s expertise is unmatched in the industry. We look forward to working together to tackle this operational challenge facing today’s sales organizations.”

Synygy’s SPM software and services help drive operational efficiency and improve sales force effectiveness and productivity through automation and use of best practices that decrease administrative burdens, remove organizational inefficiencies and inconsistencies, and increase sales force productivity.

“Creating optimal territories and then implementing tools and strategies to best make them pay off for organizations are crucial functions within sales performance management,” said R. Robert Reading, president of Tactician Corporation, “but there is much more to the picture. Tactician is pleased to have a partner to call upon when our clients and prospects express a need for more extensive SPM services and we plan to add significant value to Synygy’s existing and future relationships as well.”

About Tactician
Tactician Corporation is a leading software and services provider of sales and marketing solutions used for developing and executing geographically-based territory alignment, optimization, and coverage strategies and decisions. Since 1988, Tactician has demonstrated an outstanding track record of product innovation; delivery of desktop, online, and custom products; and outstanding support for state-of-the-art, robust performance enhancing geo-marketing solutions for manufacturing, retail, and media organizations. www.tactician.com

About Synygy
Synygy is the largest and most experienced provider of sales performance management (SPM) software and services. These include SPM solutions for: sales compensation management (incentive compensation; rewards and recognition; and total compensation); sales communications management (web portals; reports and analytics; and dashboards and analyses); sales goals management (territories and channels; budgets and quotas; and objectives); and sales process management (staffing processes; data repository and data processes; and workflow processes). Based in Chester, Pennsylvania, with extensive operations in Europe and Asia, Synygy has achieved 19 continuous years of success. www.synygy.com