Google will predict and auto search what users need?

Dec. 13, 2010 - PRLog -- Marissa Mayer, vice president of Google’s Location services, said in an interview that the idea of this study is to provide information to users. This study considers the location and the context of users. By the browser and a toolbar, Google can track where the users is going to the web. After that, Google will provide information to users. However, it is a great puzzle about the users’ interfaces.

Mayer also said that the searching results on a personal computer can display on a browser frame, support to browse the web for users. Google will define the users’ location, so that it can provide information to them.

She supposed that the firm can find the most useful information. In a comparison, it can be a menu on a restaurant, or it can be considered as the “Social Menu” (social menu is a feature in some social network such as Facebook). The key point is whether the location is literal or figurative.

Mayer had the same idea with Eric Schmidt (Google’s CEO), which was announced on September.

Schmidt spoke in TechCrunch Disrupt conference in San Francisco (U.S) about the future of Google’s searching technology. In the future, Google’s searching technology will be autonomous. According to his idea, this technology will provide users the results even before they search.

Both Google and Microsoft Bing (its main rival) have made the remarkable progress in the past year, such as Google Goggles and real-time searching. In this situation, autonomous searching technology will be a major change.

Autonomous search technology will consider the past experience of users. It includes what they like and dislike. Google will use this information along with the location to provide what users are considering about. Whether the users are in any place, they can search anything by autonomous.

It seems to be a science fiction story because this technology can search what users do not know, as well as whether they need to or not, however, the human has the real opportunity to improve the discovery in the future, according to Augie Ray, an analyst at Forrester Research, said in an interview earlier. There is a combination of the situation (where are you, with anyone) with comments and actions in their past, along with comments and actions of the others, can give people the valuable information.

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