Retail Review of the big 4 in 2010

Nov. 30, 2010 - PRLog -- 2010 was the year that started as a battle to win the seemingly dwindling household budgets, continuing the trend of 2009 where every grocer wanted to be the people’s champion. The battle had raged hard the previous year and customers saw an increase in the volume of promotional offers, meal deals and a certain amount of value engineering by utilising the services of some of the leading Retail Consultancy providers; all this to appear the best place to shop for people who were continually told by the media of the financial meltdown of our economy. As the year progressed it was clear to all that the battle had evolved from merely price or perceived value, with quality and taste becoming more overt in the marketing campaigns by their Retail Consultants. Morrisons delivered improved growth and JS could claim to have bloodied Asda’s nose with its market share whilst Tesco soldiered on relentlessly, but in truth the Retail Improvement is fundamentally the same.

As Asda claimed Netto for small stores, Morrisons and Waitrose recognise their format and channel restrictions, deciding to do something about it at last whilst Tesco soldiered on with their own Retail Improvement
   
Three of the big 4 saw announced or delivered senior management changes. Dalton Phillips joined Morrisons and swiftly stole Richard Hodgson from Waitrose for Commercial Director. It all looked like a well planed manoeuvre against an Asda senior change that looked like Wal-Mart picking a school football team with the big lad Andy Clarke picked first and Darren Blackhurst taking his ball home, as Andy Bond was kicked upstairs to Chairman. In the meantime Tesco published their change a year ahead and soldiered on relentlessly.

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