Science of Persuasion - Steve Martin Masterclass

For nearly 60 years social scientists have been studying the factors that cause people to be influenced by the requests and proposals of others, especially in the fields of customer management, marketing, sales and advertising.
Nov. 30, 2010 - PRLog -- Location: 15th March 2011, The Balmoral Hotel, Edinburgh.

In this specially presented masterclass Steve J Martin will explore the psychology of persuasion and will present insights and information into what causes people to change, to act and to say 'Yes' to all types of requests.

This masterclass will be a highly interactive day including facilitated debate and group excerises.

Steve J. Martin is the Director of Influence At Work ( UK ) and co-author of Yes! 50 Secrets from the Science of Persuasion. He has a background in sales and marketing, writes the monthly ‘Persuasion’ column for British Airway’s in flight magazine Business Life, and is regular columnist for the Institute of Leadership and Management. He speaks on the subject of influence and persuasion at conferences all over the world and consults for a wide variety of commercial and government organisations.

The main outcomes from this masterclass will be a clear understanding of:  
‐ The six universal Principles of Persuasion 
‐ How to identify situations in human interaction when people are most likely to say 
  “Yes” to your requests 
‐ The core influence skills behind successful negotiation and communication 
‐ How to apply the Principles to your specific role so that you become optimally 


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We are a leading developer of executive management conferences. We bring you the world’s finest management thinkers through a programme of world-class business events.
Speakers include Dan Pink, Sir Ken Robinson, Patrick Lencioni amongst others.
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Tags:Steve Martin, Science Of Persuasion, Sales, Marketing, hr, Event, Conference, UK, Influence, Negotiation
Industry:Marketing, Human resources, Business
Location:Aberdeen - Scotland
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Page Updated Last on: Jan 25, 2011
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