Science of Persuasion - Steve Martin Masterclass

Nov. 30, 2010 - PRLog -- Location: 15th March 2011, The Balmoral Hotel, Edinburgh.

In this specially presented masterclass Steve J Martin will explore the psychology of persuasion and will present insights and information into what causes people to change, to act and to say 'Yes' to all types of requests.

This masterclass will be a highly interactive day including facilitated debate and group excerises.

Steve J. Martin is the Director of Influence At Work ( UK ) and co-author of Yes! 50 Secrets from the Science of Persuasion. He has a background in sales and marketing, writes the monthly ‘Persuasion’ column for British Airway’s in flight magazine Business Life, and is regular columnist for the Institute of Leadership and Management. He speaks on the subject of influence and persuasion at conferences all over the world and consults for a wide variety of commercial and government organisations.

CONTENT OVERVIEW
The main outcomes from this masterclass will be a clear understanding of:  
    
‐ The six universal Principles of Persuasion 
‐ How to identify situations in human interaction when people are most likely to say 
  “Yes” to your requests 
‐ The core influence skills behind successful negotiation and communication 
‐ How to apply the Principles to your specific role so that you become optimally 
  persuasive 


Visit http://www.benchmarkforbusiness.com/science-of-persuasion/

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Speakers include Dan Pink, Sir Ken Robinson, Patrick Lencioni amongst others.