Digicel: a big fish in an increasingly crowded pond

Nov. 26, 2010 - PRLog -- Caribbean, Central America and Pacific Island operator Digicel has established itself as a thorn in the side of incumbents since its launch in 2001. In the short term, Digicel''s prospects look strong.
Table of Contents
Executive summary

In a nutshell
Ovum view
Key messages
SWOT analysis
Strengths
Weaknesses
Opportunities
Threats
External conditions
Competitive environment
Regulatory environment
Customer demand
Strategy
Strategic objectives
Strategy implementation
Geographic expansion
Further expansion opportunities limited
Aggressively targeting the incumbent: marketing, pricing and customer care
A role reversal awaits Digicel
Case study: Digicel defends Jamaica against the Claro challenge
Customer segmentation
A more complete offering to target corporate customers
Targeting the home
Network strategy
More coverage, capacity and reliability than the incumbents
GSM with EDGE is as far as it goes for mobile
Digicel takes a lead in green energy
WiMAX as a fixed line replacement
TV adds to the network mix in Jamaica
Customer-service strategy
Products and services
Product strategy
Pricing strategy
Aggressive prepaid pricing makes incumbents squirm
Prepaid extends to broadband
Digicel post-paid isn’t always the cheapest
Value is a cornerstone of Digicel’s pricing strategy
Mobile data takes a back seat
Group roaming is becoming a key differentiator
Tariff innovation
Distribution
On-the-ground presence is essential
Company information
Company size
Organisation
Financial highlights

List of Tables

Table 1:Digicel criteria for selecting WiMAX over UMTS/HSPA
Table 2:Digicel broadband pricing in the Cayman Islands
Table 3:Examples of Digicel’s impact on local mobile markets
Table 4:Digicel financial data

List of Figures

Figure 1:Digicel geographic expansion timeline
Figure 2:Digicel’s market approach
Figure 3:Digicel WiMAX network architecture

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