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| Business Writing: Writing Negative MesagesWriting negative messages is one of the biggest challenges business writers face. In writing these types of messages, you should be able to accomplish seven important objectives.
1. Apply the three-step writing process to negative messages 2. Explain the differences between the direct and the indirect approaches to negative messages, including when it’s appropriate to use each one 3. Identify the risks of using the indirect approach, and explain how to avoid such problems 4. Adapt negative messages for internal and external audiences 5. Define defamation and explain how to avoid it in negative messages 6. Explain the role of communication in crisis management 7. List three guidelines for delivering negative news to job applicants and give a brief explanation of each one You can learn to accomplish these objectives by adopting Excellence in Business Communication (http://www.pearsonhighered.com/ To keep your textbook perpetually to date, Bovee and Thill exclusively provide Real Time Updates http://real- in which the textbook material is updated five times a week. No other authors provide this service to adopters and their students. For the latest material about negative messages, visit http://real- (Copy and paste into your browser.) # # # International Media Syndicate specializes in news distribution about prominent individuals and celebrities. End
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