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| Introduction to Business Textbook RecommendationHelp Your Students Master Essential Concepts Quickly in Introduction to Business with a First-of-Its Kind Approach
Objective-Driven Structure Simplifies Learning. Every chapter in this edition is divided into six segments of equal importance, each with its own learning objective and comprehensive checkpoint. In addition to simplifying course planning for instructors and reading and review for students, this objective-driven structure forced a tight focus for every segment of very chapter. There are no rambling, poor organized chapters, and there is no extraneous material. Learning Objectives Relate to Essential Concepts. Each learning objective corresponds to a major heading in the book. The section below the heading focuses on the essential concepts students need to grasp in order to achieve the goal stated in the learning objective. Checkpoints That Are Comprehensive Close the Loop. A checkpoint comes right at the end of a section. It restates the learning objective and provides four helpful learning tools. 1. The Summary condenses the information students need to know. 2. Two Critical thinking questions help students relate the concepts in each section to their own lives. 3. Two It's your business questions help students relate the concepts in each section to their own lives. 4. Key terms to know lists the most important terms from this chapter section. Business in Action is a ground-breaking textbook that stimulates and reinforces learning. How? By demonstrating concepts with more than 80 captivating online media elements integrated throughout the book. "Learn More" is a unique feature students will see strategically located throughout the text, connecting them with more than 80 carefully screened online media personally selected by the authors. These PowerPoint presentations, videos, podcasts, PDFs, and articles directly complement the text's coverage by providing contemporary examples and valuable insights from successful business professionals. This text has more media support that's directly accessible by students to enhance and reinforce learning that any other introduction to business text in publishing history. Bringing Concepts to Life with Engaging Narratives Vignettes and Case Studies Are Engaging. Each chapter opens with a brief story featuring a company facing the sort of challenges that will require the same skills and knowledge that students will acquire in the chapter. More than half the vignettes are new in this edition. Vignettes Are Integrated into the Chapter. The company in the chapter-opening vignette is also integrated into the chapter content to help students see how the firm applied the concepts they are learning. Chapters End with a Case That Expands on the Chapter-Opening Vignette. Each chapter ends with a case that expands on the chapter-opening vignette and shows how company managers used the skills and knowledge students have just learned. Three critical-thinking questions encourage students to apply the concepts covered in the text. Plus, they can find out more about the company featured in the case by completing the "Learn More" online exercise. NEW! Now you no longer need to spend hours of your limited prep time searching for current examples, discussion materials, and classroom media for your Introduction to Business course. Business in Action's Real-Time Updates for the Fifth Edition automatically provide daily content updates, including PowerPoint presentations, online videos, PDFs, podcasts, and articles. Simply visit the website whenever you need materials--or get new items delivered to your desktop automatically via RSS newsreader. Visit http://real- Request an examination copy of Business in Action, 5th Edition: Call the Faculty Services Department toll free: (800) contact your local Pearson Prentice Hall representative (to locate your local rep, use this Rep Locator: http://www.pearsonhighered.com/ # # # International Media Syndicate specializes in news distribution about prominent individuals and celebrities. End
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