“Have a cracking time” with new Eat Fish app as South Devon crab reaches the iPhone generationVisit South Devon’s campaign to promote South Devon crab reaches the iPhone generation with the launch of a new “Eat Fish” app from the celebrity Devon based restaurateur and chef Mitch Tonks.
By: A Head for PR Earlier this summer Mitch Tonks and the Visit South Devon tourism partnership launched the “Lets have a cracking time” campaign to highlight the benefits of eating South Devon crab which proved to be a resounding success leading to an increase in sales and renewed consumer interest in South Devon crab. The new “Eat Fish” app, which is the first app dedicated to fish, demonstrates how to prepare and cook South Devon crab along with step-by-step guides and recipes for South Devon crab as well a wide range of other fish and seafood. The Marketing Manager for Visit South Devon, Sarah Streeter says that the new “Eat Fish app” is a fantastic idea and it is a great way to bring South Devon crab to a new audience: “This is a clever way of spreading the word about South Devon crab, and we are very grateful to Mitch for all he has done to promote the campaign. The app is so easy to use and is jam packed with information and recipes about South Devon crab and it also addresses consumer’s questions about how to pick and prepare crab.” The new app which retails at £2.99 includes 17 videos showcasing techniques about how to filet and prepare seafood and fish. It features six step- by-step guides to the most commonly asked questions about fish as well as 27 recipes that range from simple suppers to impressive treats. It also includes seasonal information on the best fish to eat month by month with more than 40 species covered. The new app will be available with a special 40% discount at the BBC Good Food Show at the NEC in Birmingham from Wednesday 24 November. Mitch Tonks says that new app will demystify the way to prepare and cook a wide variety of fish; “I’m really excited about this app. My wish has always been to try and show how easy fish is to prepare and cook with a little of the right know-how. My team who’ve put this together with me are geniuses. If you like seafood as much as I do, I think you’ll love it.” • The “Eat Fish” iPhone app costs £2.99 and is downloadable from 24 November 2010 at: www.apple.com/ • Downloads made in the first four days will be able to buy the app at a special 30% discount. • Mitch has three restaurants indluding The Seahorse, Dartmouth, www.seahorserestaurant.co.uk RockFish Seafood & Chips, Dartmouth, www.rockfishdevon.co.uk and RockFish Grill & Seafood Market, Bristol, www.therockfishgrill.com . • The app is about fishmongering skills, tips, advice, sustainability, seasonality and recipes and includes skills videos, photography and a seasonality calendar • Developed in association with Ed Ovenden from www.whatidobest.co.uk . For press information & photography contact Laura Cowan, Mob: 07720 894171 or email: laura@mitchtonks.co.uk . Notes for Editor: About Visit South Devon Visit South Devon is the area tourism partnership responsible for promoting South Devon to national and regional audiences. The main aim of the company is to increase the number of visitors to South Devon for the benefit of the local tourism economy. Visit South Devon works with Visit Devon the Destination Management Organization for Devon. Visit South Devon is a Community Interest Company existing solely for the benefit of the local tourism community. It is a public-private company limited by guarantee and not for profit – ensuring all revenue is put back into marketing initiatives for the area. The company operates a membership scheme for local tourism businesses who want to gain national exposure. Visit South Devon is funded through membership and South Hams and Teignbridge District Councils but aims to be fully self-financing within 5 years. For more information about Visit South Devon, www.visitsouthdevon.co.uk or contact Sarah Streeter, Tel: 01803 847502. For further press information please contact: Jane Adkins Gail Livingstone T/: 01823 252415 # # # A Head for PR provides public & media relations working alongside other specialist service providers when required. We use a combination of these disciplines providing clients with targeted, results driven, public relations & media relations services. End
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