Keith Springer Quoted in the International Business Times

Nov. 22, 2010 - PRLog -- President of Springer Financial Advisors in Sacramento California Keith Springer Quoted in the International Business Times

Retail stocks have already priced in strong Black Friday

SACRAMENTO, Calif. Nov. 18, 2010 – Keith Springer discusses the Fed’s announcement last week and how it will affect the housing market.

"It's not a healthy retail season at all, since we're coming up from such depressed levels," said Keith Springer, president of Sacramento, California-based Springer Financial Advisors.

"Any uptick looks positive and provides a sigh of relief; but. generally speaking, consumers are still over-leveraged and very cautious. The holiday sales figures will likely represent a blip."

Springer also said that while retail sales have indeed improved, they are nowhere near where they need to be in order for stores to increase supply and start re-hiring workers again -- the hallmarks of a true revival in retail.

From an investment perspective, Springer believes retail stocks have already priced in a good Christmas season and that they have little upside -- excluding certain niche names like Best Buy , given the continuing high popularity of electronic products, like Smartphones, iPads and DVDs. Otherwise, the poor economic backdrop will likely lead to more retail companies either folding or merging in order to survive, Springer said.

"Longer-term, many retail stores will either go out of business or combine with other entities as they face a serious price squeeze and increased competition," he noted. "Retail stocks are vulnerable; they will need to rack up tremendous sales, given their thin margins."

"Black Friday no longer is a true reflection of retail sales, but it is symbolically important and will be observed by the market," Springer commented.

To view more print and live media interviews with Keith, visit www.KeithSpringer.com and click the “Keith in the Media” link, email Keith@KeithSpringer.com or call (916) 925-8900.

About Springer Financial Advisors: Keith Springer, President of Springer Financial Advisors, a SEC Registered Investment Advisory Firm, frequently provides commentary and analysis for various global and national media outlets. He has developed a proprietary process for successfully building tax-efficient retirement portfolios and has been providing specialty wealth management services for over 25 years.

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Keith Springer presedent of Springer Financial Advisors, a SEC Registered Investment Advisory Firm.He has successfully built tax-efficient retirement portfolios and has been providing specialty wealth management services for over 25 years.