Mobile number portability in India: progress, outlook and implications

Nov. 20, 2010 - PRLog -- The introduction of mobile number portability (MNP) has been long awaited in India. A variety of factors have caused the delay, including the formulation of clearly defined policies, consensus building, and stakeholder preparation. However, it is expected to become a reality by 2Q10. MNP will open up competition, but the benefits for the majority of customers, which are price-sensitive prepaid customers, are marginal. Adoption will be limited to a relatively small segment of customers comprising post-paid and high-spending prepaid subscribers. A more pronounced effect of MNP is likely to be an increased focus on improving the customer experience.
Table of Contents:
Executive summary
In a nutshell
Ovum view
A threat for large operators and an opportunity for small operators
Large operators should adopt a defensive strategy
An aggressive strategy for high-ARPU customers can help small operators gain market share
Enhancing customer experience is key in the high-ARPU segment
Promoting portability among low-ARPU customers is unprofitable
Introducing MNP in India: the journey thus far
An early initiation of the policymaking process
Roadblocks causing delay
Diverse views on TRAI’s recommendations
Time and effort required by the industry players
Concerns about inadequate international experience of some MNP service providers
Recent developments and future outlook
Assessment of MNP potential in India
Lessons to be learned from global markets
Porting charges for end users
Awareness and understanding
Efficiency of the porting process
Value proposition of the recipient operator
Market conditions and operator strategies
Opportunities and challenges in India
End-user friendly policies
Likely high awareness due to intense competition
Predominance of prepaid connections
Lack of service differentiation among operators
Operators’ best practice strategies
An opportunity, a threat, or just hype?
Competing for post-paid and high-spending prepaid customers
Recommendations for large operators
Recommendations for small operators
Competing for low-spending prepaid customers
Implications for the industry
Moderate and transient impact on churn and ARPU
Increased focus on service quality and loyalty programs

List of Tables
Table 1: International policies for the porting period
Table 2: Competitive implications of MNP in India

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