Austria Beer Market Insights 2010 -- www.chinaccm.com/report

Nov. 3, 2010 - PRLog -- Summary

2010 Austria Beer Market Insights report provides a comprehensive view of the industry structure, latest industry developments and trends within this market. Comprising of textual analysis and data tables, the report includes comprehensive analysis of the market including legislation and taxation information and a detailed overview of current and emerging trends. The report looks at the structure of the beer industry, with profiles of the leading players. Comprehensive market segmentation data (by price segment; by alcoholic strength; by local segmentation; and by beer type) is backed up by market valuation and pricing data, including selected consumer beer prices. A detailed analysis of all major domestic and imported brands is provided, including a review of new product activity in 2009. Distribution channels (on-vs off-premise) are analysed and packaging trends including beer consumption by pack material, type, size, and refillable vs non-refillable are also included.

Table of Contents

Executive Summary

Section 1 Market Context
MARKET CONTEXT
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
MARKET PARAMETER TABLES
Table 1.1.1-Population Size and Growth, 1982-2012F
Table 1.1.2-West Europe Population Size and Growth, 2000-2010F
Table 1.2-Economic Indicators, 2001-2011F
Table 1.4.1-West Europe Beverage Consumption Per Capita, Litres Per Capita, 2000-2010F
Table 1.4.2-West Europe Beverage Consumption Per Capita, % Share, 2000-2010F
Table 1.4.3-West Europe Beverage Consumption Per Capita, Growth, 2000-2010F
LEGISLATION AND TAXATION TABLES
Table 1.5.1-Taxation Base
Table 1.5.2-Historical Excise Rates of Beer
Table 1.5.3-Legal Controls on Beer
Table 1.5.4-Tax Burden on Beer @ 5% Abv, 2009

Section 2 Market Background Briefing
MARKET BACKGROUND BRIEFING
Table-Beer Definitions by Type-Local Segmentation
Table-Beer Definitions by Type-Standard Price Segmentation
Table-Beer Definitions by Type-Alcoholic Strength
Table-Beer Definitions by Type-Speciality Beer
Table-Beer Definitions by Type-Local, National and International

Section 3 Market Update
MARKET UPDATE
Key Facts
MARKET COMMENTARY
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
BRANDS
Table 3.1-Top Ten Beer Brands, Volume, 2007-2009
Table 3.2-Top Ten International Premium and Superpremium Beer Brands, Volume, 2007-2009
Table 3.3-Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity 2009
INDUSTRY STRUCTURE
Chart-Leading Brewers/Importer, 2009
Brewers
PACKAGING
Chart-Beer Consumption by Pack Material/Type, 2009
Packaging Trends
CHANNEL ANALYSIS
Chart-Beer Distribution by Channel, 2009
Chart-Beer Consumption by Price Segment, 2009
Market Valuation and Pricing
Table-Beer Market Valuation, 2008-2010F
Distribution Trends
DISTRIBUTION AND PRICING TABLES
Table 3.4.1-Outlet Universe for Beer, Number/% Share, 2005-2008
Table 3.4.2-Outlet Universe for Beer by Turnover, Number/% Share, 2005-2008
Table 3.5.1-Leading Retail Groups for Beer-Number/% Share, 2005-2008
Table 3.5.2-Leading Retail Groups for Beer-Turnover/% Share, 2005-2008
Table 3.7.3-Leading Private Labels for Beer, 2009
Table 3.8.1-Leading Distributors/Drinks Wholesalers, 2009
Table 3.8.2-Leading Beer Importers, 2009
Table 3.9-Trade Margin Build-Up Model, 2009
Table 3.10.1-Selected Consumer Beer Prices-Off-Premise, 2008-2010
Table 3.10.2-Selected Consumer Beer Prices-On-Premise, 2008-2010
DATA TABLES
Commercial Beverage Consumption Per Capita, Litres, 1999-2010F
Commercial Beverage Consumption Per Capita, % Share, 1999-2010F
Commercial Beverage Consumption Per Capita, Growth, 1999-2010F
Commercial Beverage Consumption, Million Litres, 1999-2010F
Alcoholic Beverage Consumption Per Capita-Litres of Pure Alcohol (LPA) Per Capita, 1999-2010F
Beer Production/Trade/Consumption, Volume, 1999-2010F
Beer Production/Trade/Consumption, Growth, 1999-2010F
Consumption of FABs and Cider, 1999-2010F
Beer Imports by Main Country, 2006-2010F
Beer Exports by Main Country, 2006-2010F
Beer Market Valuation, 2008-2010F
Beer Consumption by Type-Local Definition, 2006-2010F
Beer Consumption by Type-Standard Price Segmentation, 2006-2010F
Beer Consumption by Type-Alcoholic Strength, 2006-2010F
Beer Consumption by Type, 2006-2010F
Beer Consumption by Type-Geographic Scope, 2006-2010F
All Trademarks by Local Operator, 2005-2009
Beer Brands by Local Definition, 2005-2009
Beer Brands by Standard Price Segmentation, 2005-2009
Beer Brands by Alcoholic Strength, 2005-2009
Beer Brands by Type, 2005-2009
Imported Beer Brands by Origin, 2005-2009
Licensed Beer Brands, 2005-2009
Beer Private Label Brands, 2005-2009
Beer Trademark Owners, 2005-2009
Beer Local Operators, 2005-2009
Leading Brewers/Importers, 2005-2009
Beer Consumption by Pack Type/Material/Size, 2006-2010F
Beer Distribution by Channel-Off-Premise v On-Premise, 2006-2010F

Section 4 Brewer Profiles
BREWER PROFILES
BRAU UNION
Ownership/Shareholders
Company History
Strategic Information
Chart-Brau Union Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Brau Union Full Brand List, ABV%, Pack Type
Chart-Brau Union Brand Volumes, 2005-2009
EGGENBERG
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart- Brauerei Schloss Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Brauerei Schloss Full Brand List, ABV%, Pack Type
Chart-Eggenberg Brand Volumes, 2005-2009
FOHRENBURG BRAUEREI
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Brauerei Fohrenburg Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Brauerei Fohrenburg Full Brand List, ABV%, Pack Type
Chart-Brauerei Fohrenburg Brand Volumes, 2005-2009
FRITZ EGGER
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Privatbrauerei Fritz Egger Production History, 2005-2009
Chart-Breweries
Chart-Privatbrauerei Fritz Egger Full Brand List, ABV%, Pack Type
Chart-Fritz Egger Brand Volumes, 2005-2009
BRAUEREI HIRT
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Brauerei Hirt Production History, 2005-2009
Chart-Breweries
Chart-Brauerei Hirt Full Brand List, ABV%, Pack Type
Chart-Brauerei Hirt Brand Volumes, 2005-2009
KÄRTNER BRAUEREI
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Vereinigte Kartner Brauereien Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Vereinigte Kartner Brauereien Full Brand List, ABV%, Pack Type
Chart-Kartner Brand Volumes, 2005-2009
MOHRENBRAUEREI
Ownership/Shareholders
Company History
Company Data
Chart-Mohrenbrauerei August Huber Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Mohrenbrauerei August Huber Full Brand List, ABV%, Pack Type
Chart-Mohrenbrauerei Brand Volumes, 2005-2009
OTTAKRINGER
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Ottakringer Brauerei Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Ottakringer Brauerei Full Brand List, ABV%, Pack Type
Chart-Ottakringer Brand Volumes, 2005-2009
STIEGLBRAUEREI
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Stieglbrauerei Zu Salzburg Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Stieglbrauerei Zu Salzburg Full Brand List, ABV%, Pack Type
Chart-Stieglbrauerei Brand Volumes, 2005-2009
ZWETTL
Ownership/Shareholders
Company History
Strategic Information
Company Data
Chart-Brauerei Zwettl Production History, 000s HL, 2005-2009
Chart-Breweries
Chart-Brauerei Zwettl Full Brand List, ABV%, Pack Type
Chart-Zwettl Brand Volumes, 2005-2009

METHODOLOGY
BEER ATTRIBUTES DEFINITIONS
PRODUCT DEFINITIONS
PACKAGING DEFINITIONS
GLOSSARY
MAP

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