Toolkit for Diabetes MSL Programs

Today's MSLs are key strategic drivers for diabetes products' and overall company success. Currently, approximately 246 million people worldwide have diabetes; this number is expected to increase to 380 million by 2025
 
Nov. 2, 2010 - PRLog -- Build a world-class diabetes medical science liaison (MSL) program
Today's MSLs are key strategic drivers for diabetes products' and overall company success. Currently, approximately 246 million people worldwide have diabetes; this number is expected to increase to 380 million by 2025, according to the International Diabetes Foundation. Such staggering figures solidify diabetes' position as a primary therapeutic area. They also indicate the value of medical science liaisons who are building relationships within the diabetes medical community.

Perhaps your company plans to enter a new market or maybe your diabetes MSL team needs an upgrade. In either case, The Toolkit for Diabetes MSL Programs provides clear, easy-to-access guidance on all aspects of diabetes MSL program management. The research focuses on these core areas:
•   MSL structure and staffing
•   MSL budgets
•   MSL responsibilities and activities metrics
•   KOL relationships and segmentation criteria
•   MSL qualifications and experience levels
•   KOL compensation
CEI has integrated its leading research in MSLs and thought leader management with a growing expertise in therapeutic areas to create a highly customized, data-driven report. You won't find this information anywhere else! Use The Toolkit for Diabetes MSL Programs to strengthen your diabetes MSL team's structure and operations.
Companies Included in Report
•   Amgen
•   Bayer Schering Pharma
•   Bristol-Myers Squibb
•   Eli Lilly
•   Merck & Co.
•   Novartis
•   Novo Nordisk
•   Pfizer
•   Sanofi-Aventis
•   Takeda
The report's five chapters contain these metrics:


Chapter 1: Structures and Staffing
•   Average age of formal programs
•   Total MSL FTEs - companywide
•   Number of MSLs per diabetes program team
•   MSL programs' organizational structures
•   MSL team alignment
•   Executive oversight of MSL programs
•   MSL department reporting relationships
Chapter 2: MSL Functions and Communications
•   MSL teams' involvement in the product lifecycle
•   Number of sales representatives per company
•   Ratio of sales representatives to MSLs per company
•   Number of brands supported per each MSL
•   Frequency of MSL communications via e-mail, face-to-face visits and telephone.
MSLs' time dedicated to:
•   Talking to doctors in the field
•   Performing educational activities
•   Researching clinical findings
•   Speaking opportunities
•   Providing information to managed care organizations
Chapter 3: Targeting Diabetes Opinion Leader Segments
•   Number of KOL Relationships per MSL
•   Percentage of KOL relationships - for specialists, primary care providers, and allied health professionals
•   Opinion leader selection factors
•   Segmentation criteria for the endocrinology therapeutic area
•   Profiles for thought leaders in Tiers 1 through 5
•   Minimum and maximum consulting hourly rates for Type 1 and Type 2 diabetes thought leaders - broken down by company size and by provider category
•   Average speaker fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size and provider category
•   Average advisory panel fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size and by provider category
•   Average author fees for Type 1 and Type 2 diabetes thought leaders - broken down by company size and by provider category

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