How does video help with SEO and your Brand?

Oct. 29, 2010 - PRLog -- There is a lot of talk on the street about the benefits of Video SEO and the value that a YouTube video can hold for your website.  It is a fact that integrating web videos into your website can only help with your current efforts to get ranked in the search engines.  With Google owning You Tube and now displays Videos in the natural results that have been pulled from You Tube, it is no surprise why online video is becoming increasingly more popular in the online marketing world.  

The World Wide Web has opened up new opportunities for small to medium businesses as now they can market their products nationally and internationally, previously most businesses relied on local customers.  

The issue is the fight for audience share; it can be fierce and can become very expensive when trying to compete in competitive markets.  There are so many different ways to promote your website online and the majority of companies are using the same techniques; to find the right path to follow can be frustratingly difficult. That is where Video SEO and YouTube video marketing comes in to action, it can help you stand out from your competitors and support your current SEO efforts.

Introducing Video into your website, gives you the opportunity to get interactive with your customers. People find it easier to relate to online web video as for many decades people have been brought up watching television and using the internet.  Your video gives you the ability to sell to your customers through a powerful channel that acts as your best sales person.Google does not read video or pictures so once again we ask the question “how can Video help with my SEO efforts”

Video is the same as pictures, you can add titles, descriptions, meta tags and also you can share it with the world creating good ranking links back to your website.  Even though You Tube is one of the most used Video Sharing site, there are many other niche sharing sites that can give you high ranking links and drive more traffic.

Search engine optimisation has been in practice for many years and as the saying goes, why change what is not broken. The well known SEO techniques are effective however; most businesses have not been introduced to the power that video SEO and video marketing so therefore it can give you an edge on your competitors. Video SEO is set to have a massive future in the online marketing world and it has been recorded that in the next two years most businesses will have integrated Video into their website.

It makes perfect sense to combine your current Online Marketing strategies and online web videos to strengthen your position within your industry.

To find out more about Video SEO and Online Video Marketing visit http://www.vidotise.co.uk

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Lancashire Online Marketing Consultants offering advice and solutions to get your website more traffic and conversions