Carolina Consulting Ltd: Is Your Marketing Targeting the Right People?

Oct. 21, 2010 - PRLog -- Businesses promote and advertise their businesses through TV adverts and billboards in central city locations using catchy jingles or eye-catching models but when the conversation rate to sales is low, what is going wrong?

Carolina Consulting Ltd believes the most important factor in a marketing and sales strategy is the customer.  A 2% conversion rate is not enough, it’s important to pursue innovative strategies and not always rely on textbook solutions.
A common mistake is attempting to market to everyone and not concentrating on the consumer that is more likely to benefit from the specific product or service.  

Researching your target market in depth is vital to the success of your campaign.
Understanding this component is beneficial not only for qualifying the best prospect for your business but also an extremely effective way to captivate ideas, different angles and unsought benefits that will assist with converting more sales.

Carolina Consulting Ltd understands the behavioral patterns and qualities of their specific market, their niche in the market is clear so marketing to a specific audience is very effective.

The bottom line is, to convert at a higher rate; you need to be connecting with the right type of person as often as possible.  The marketing campaign must not only target the perfect customer, but understand them, connect and empathize with them is of the highest importance.

Carolina Consulting Ltd, 3 More Riverside London England SE1 2RE, Phone: 0203-283-4535 Email: info@carolinaconsultingltd.co.uk www.carolinaconsultingltd.co.uk. Carolina Consulting ltd is a UK based marketing company "helping to increase market share worldwide."


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Carolina Consulting Ltd entered the London market in 2008. We are an innovative consulting company that opened its doors in response to the demands from clients for a more effective, personal and results driven marketing approach.