Mobile phone TV potential business opportunities

Oct. 14, 2010 - PRLog -- From the perspective of commercial value of mobile TV, short-term inside is difficult to reflect its value, from the aspects of capital return at the mobile phone TV, quite long period of investment is larger. But this does not deny mobile TV industry of great value. Ten years ago, when the Internet is not spread to People's Daily life work, sina.com, started the Denver nuggets at because of network technology, using the Internet bottlenecks, more do not know what is the concept of portal. People only 163 telephone dial-up Internet access. Now a decade, sina.com, China and the world to become the first Chinese web portal, each year, millions of daily traffic main income, this perhaps hundreds of millions of dollars to develop popularization of mobile TV has is worth pondering.

Mobile TV is a kind of communication terminal with communication function, young users, fast-paced, obviously, the phenomenon of diversified habit for payment awareness and payment by paying for diversified contents driver, Profitability and promotion is used to charge and interactive value-added service, to the advertising expenses is complementary, through the content and marketing policy drive market. In the traditional TV operation system, due to the management mechanism, qualifications and user consumption habits have basic formation, the entry threshold higher, innovation service providers to fully satisfy customer demand freedom. But the mobile phone TV business is not purely traditional TV business of mobile extensions, due to its transmission network, and user consumption habits, so differences of mobile TV business development must be traditional TV service and Internet video service advantages to integrate operation system, constructing innovative business models and exploration.

Mobile phone TV industry in the development and industry body to brave assumption, caution in industrial strategy, verification, resources, business mode aspects such as long-term planning, around the future mobile television business market diversification development trends and characteristics of different service provider shall, according to their resource advantages of different development strategy.

Mobile phone subscribers market demand and business mode diversification of personalized service providers have creative characteristics of a rare chance, therefore, how to develop and platform based on user needs mobile television operators build a personalized service, and the integration of the mobile phone TV industry, mining, cross-industry comprehensive commercial value and become capable for mobile TV provides users of service innovation is the important development goals.

The rapid development of mobile TV industry, according to the future development of mobile TV business diversification, from three aspects: one is on strengthening their ability to operate the business television, mobile phone subscribers to outspread, 2 it is play their brand advantages, develop a new field to cover more user groups. Three is based on mobile TV business and consumer spending habits innovation service design features. Through the Internet and mobile Internet service providers, strengthen cooperation in the mobile phone TV market. Comprehensive For innovation service providers, should give full play to their advantages, the innovation in mobile phone TV terminal, grasping the characteristics of Internet users consumption based on their own resources, flexible innovation ability, make oneself than traditional service providers to provide service to customers with more mobile television, the consumption demand in the market segment mobile TV (mobile phone unlock codes), thus brand recognition. In their scale for users, but also improve the cooperation with each platform operators, so as to further expand the discourse of mobile television industry value-added business to lay a solid foundation.

Enter the digital age media industry should follow the rule of network economy as the information content of media and value-added products, will be sharing the traditional marketing theory, advertisement model combining with communication mode, to establish a new industry, create a new business model. While the future of mobile phone TV field may be broadcast mode(unlock 3 mobile phone), the mode and service to different user’s field respectively, but for the industry development, the best choice is the cooperation between the union and even development mode, and this seems to be the only healthy development of mobile TV.

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