Online and digital spend increases within the UK

Oct. 6, 2010 - PRLog -- The Internet Advertising Bureau (IAB) has reported a recent increase in the online advertising expenditure of companies. The report documented that just under £2 billion was spent on online advertising for the first half of 2010, which is a 10% increase from the previous year. This supports a recent article where Brand Recruitment reported that there was a sharp increase in the demand for digital and online marketers.

The recent IAB report makes pleasant reading for those involved in online marketing and advertising.  Search marketing still dominates with 60% of the £2 billion being spent on this form of advertising. However, even more promising is the increase in spend on paid-search and display-ads. This boost in investment has also been reflected in the volume of companies recruiting online and digital marketers. Alex Carter, Senior Recruitment Consultant at Brand Recruitment has noticed that “there has been an influx of notable FMCG and leisure companies recruiting for online marketing and eCRM positions since the start of this year. It therefore appears that more companies are looking to use digital methods to reach out to their customers. Consequently, we are seeing a huge demand for experienced online or e-commerce marketers compared to last year.”

The IAB also noted a rise in FMCG companies turning to online advertising campaigns to increase sales, which is reflective of the surge in demand from FMCG clients recruiting online marketers. FMCG brands occupied 11.8% of the total amount spent on online advertising, behind entertainment advertisers (14.4%) and the finance industry (13.3%). Some of the top online advertising brands include Boots, Sky, Moneysupermarket and o2. This highlights a new confidence in the merits of online advertising and its popularity with their consumers.

This looks optimistic for the second half of 2010 and next year.  Let’s hope this continues!

For more information on online marketing and digital jobs in the Eastern Region http://www.brandrecruitment.co.uk/index

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Brand are the only specialist PR and Marketing recruitment firm in the Eastern Region. With the widest variety of marketing jobs in the area, we work with clients ranging from boutique marketing agencies to global FMCG giants.