Hankinson Painting Group Video Ranking

Sept. 27, 2010 - PRLog -- The marketing team at Hankinson Painting Group having realised the importance of search Engine optimisation in their marketing strategy and are taking innovative measures at getting their company higher up the Google rankings by using video links.

Hankinson Painting Group has identified that videos have taken a big step forward and can now pop up on the first page of Google and stay there.  Titus Hoskins, (2010) finds that producing a video is now one of the fastest ways to get on the first page of Google, even for very competitive keywords.  Whilst many online marketers are taking advantage of this fact, it is relatively new and Hankinson have recognised you have a much better chance of ranking for video instead of an ordinary webpage in Google.

Hankinson Painting Group has several videos, which offer an in sight to the company and its success over the 35 years of being in business such as Hankinson Success in 2006 Construction News Awards (http://www.youtube.com/watch?v=8MjshKjYsPE) and the Environmental Green Apple award won in 2010, (http://www.youtube.com/watch?v=I1xn7tMZkV4)



A third video shows how Hankinson Painting Group has played its full part in the innovative Construction Management Framework (CMF) operated by the Highways Agency in Areas 9 an 10 providing blasting and protective coatings.              

The video goes some way to demonstrate why the CMF is seen as industry leading in all areas of delivery and why it was recognised by the Contract Journal as Long Term Partnering Contract of the Year. (http://video.google.com/videoplay?docid=53759790088622984...#)

Hankinson Painting Group has also had success on National TV with an appearance on Ann Widdecombe's controversial TV programme on ITV (shown 10pm on 22nd August 2007) "Ann versus The Benefit Culture" one of the success stories revolved directly around Roy Hankinson Limited and the apprentice scheme. The video can be found at (http://www.youtube.com/watch?v=1FhEK29uMTA)

Hankinson Painting Group utilises the YouTube platform, as it is also owned by Google, this allows the background stats on a video, comments, viewer ratings and so on to be easily accessed.