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Follow on Google News | How to Use SEO Copywriting in a Sales Letter Landing Page from Mequoda GroupThis free report from Mequoda Group discusses tips on successful methods for SEO copywriting
By: Christopher Sturk In order to decide on relevant keywords to focus on, the Google Keyword Tool should be consulted. It will show the search volume of the specific keywords while giving suggestions of additional related keywords. In order to determine if a keyword is worth targeting, take the specific phrase and search for it in Google with quotation marks around it. These results will show the specific competition on that keyword phrase in the exact word order it was searched under. Next, it’s important to discover the Keyword Competition Index (KCI). The KCI reveals the relationship of demand to competition based on the search volume and the number of directly competing websites. To properly calculate a KCI, take your estimated annual search impressions (which is the monthly average searches taken from the Google Keyword Tool and multiplied by 12 for the amount of months in a year) and divide it by the number of exact match search engine results. A KCI of a “1” or more is considered to be a high KCI. These are the terms that should be targeted with a keyword cluster filled of optimized posts. To learn more secrets on SEO copywriting, start with Mequoda Group's free SEO Copywriting Handbook. To receive a free digital copy of the SEO Copywriting Handbook visit http://www.mequoda.com/ Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services. # # # Mequoda teaches best practices in online publishing and marketing. In-depth research and best practice guidelines are available through a free email newsletter and blog, webinars. seminars on CD, a membership website, live events and professional services End
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