Toys"R"Us HK newly developed iPhone App - Unlock QR code linking to Fun Content and Rewards

Sept. 7, 2010 - PRLog -- (Hong Kong, 25 /08 / 2010) Green Tomato Ltd (GreenTomato), a leading mobile solutions consultancy, developed an iPhone application for Toys R Us Hong Kong.   Toys R Us iPhone application is a fun tool that  integrates “visuals and sound”and “rewards” with traditional media platforms - Customers just use Toys R Us iPhone app to unlock “R codes” (the name of QR code branded by Toys R Us) printed on product catalogs, outdoor ad panels or in-store POPs, then the app plays cool and fun videos of the related toys.  Customers  can further earn rewards of membership points and other rewards like LEGO wallpapers by unlocking more “R codes”.

“ The Toys R Us iphone app is designed to complement all our marketing channels and create fun and rewards for the customer ”, says Argha Sen, Head of Marketing and CRM for Toys R Us Asia. “ With the help of this app, even offline material like printed catalogs, instore POPs and outdoor bus shelters can be linked to rich online content, for example the cool videos in the Toys R Us YouTube channel, by simply unlocking the ‘R’ codes. The more ‘R’ codes the customer unlocks, the more rewards she gets including membership points and free gifts like Lego Wallpapers. And this is done in a fun, Toys R Us way: for example the customer can just shake her iphone to see what rewards she can get. What’s more, she can share the content and rewards with friends via facebook. ”

Toys R Us HK has recently been very active in the social media scene. It has close to 18,000 fans on its Facebook page and its YouTube channel, HKTOYSRUS, is a top 10 most viewed channel in Hong Kong.

“ We always want to create mobile applications that connect people, ” said Sammy Wong, Business Development Director of GreenTomato. “ That is why the app is designed to interact with users’ Facebook accounts. ”

The Toys R Us app was launched in mid-July in Hong Kong, timed for the Summer School Holidays , and targeting its 700,000 Star Card Loyalty Program members in HK. The app was advertised to its target audience on Star Members’ eDM, direct mailing, Toys R Us Hong Kong’s website, Facebook page, YouTube channel, in-store collateral, Summer Toy Catalogue with a circulation of 500,000 copies, and outdoor advertisements on 268 bus shelter panels throughout Hong Kong.

“ Hong Kong people always carry their mobile everywhere, so the iPhone platform provides us a powerful platform to engage our customers wherever they are and provide them significant benefits and fun, ” according to Argha.  “ We see the iPhone app as a strategic and integral part of our marketing mix. We will soon roll out more features and benefits including a comprehensive Star Card membership program benefit package and access to product information and hot deals. ”

Toys"R"Us iPhone App
Users can use this iPhone app to get rewards and fun contents from Toys R Us Hong Kong. Unlock “R Codes” from Toys R Us catalogue, website, stores and even bus shelters to instantly link to cool videos and other fun content and rewards.

Features:
WOW Finder – unlock Toys“R”Us “R” Codes and instantly link to cool videos and other fun stuff;
WOW Rewards – get more rewards as users unlock more “R” Codes;
WOW History – track and retrieve fun videos;
Find Toys“R”Us stores in Hong Kong through google map;
Share all the fun stuff easily with friends on Facebook;
Link to Toys“R”Us HK website and Facebook fan page.

Teaser of Toys"R"Us iPhone App can be viewed at http://www.youtube.com/watch?v=lTu57Sx5VnI and the free app can be downloaded from App Store by searching “Toys R Us HK”.



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Established in 2003, GreenTomato is a leading mobile solutions consultancy and the creator of the award- winning iPhone app, Hong Kong Movie. Headquartered in Hong Kong, the innovative and energetic team focuses on the emerging Mobile Internet Market. GreenTomato helps corporate clients expand their presence and user community on the mobile space through mobile platform solutions, mobile contents generation and mobile application development projects (iPhone, Android, Blackberry, J2ME, Symbian, and Windows Mobile). GreenTomato has launched over 150 WAP services serving more than 3 million subscribers and over 50 iPhone apps for its clients since 2009. Along with numerous international and local awards, GreenTomato is a Red Herring Global 100 company, as well as the Best Rising Star recognized by Nokia Award 2005.