ITSMA Announces 2010 Marketing Excellence Awards Finalists

Sept. 8, 2010 - PRLog -- LEXINGTON, Massachusetts—September 8, 2010—ITSMA, the leading marketing association for technology, communications, and professional services firms, today announced the finalists in its thirteenth annual Marketing Excellence Awards (MEA) program.

“This year, we added new categories, including Marketing with Social Media and Developing and Launching New Offerings, to reflect the way that marketing is changing and becoming even more critical to an organization’s overall success,” said Dave Munn, President and CEO of ITSMA. “We were impressed not just with the number of entries we received, but with the quality of the marketing programs highlighted. Our annual conference theme is The Year of Marketing Transformation: Doing Things Differently. This year’s finalists show that they are more than innovative marketers—they provide concrete examples of what marketers need to start doing to be seen as true business leaders.”

An international panel of marketing executives and experts will select the winners, which will be announced at a special awards ceremony during ITSMA’s 2010 Annual Marketing Conference on November 2 at The Charles Hotel in Cambridge, MA.

This year’s categories and finalists include:

• Developing & Launching New Offerings: Capgemini, Cisco (two programs), CSC, IBM
• Enabling Sales: Avaya, Cisco, HP, Microsoft, SAP
• Lead Generation, Management, and Measurement: BT, Cognizant, HP, IBM, Trizetto
• Marketing with Social Media: Accenture, IBM (two programs), TELUS, Zocalo/Schawk
• Thought Leadership Marketing: Avanade, GE Healthcare, IAG Consulting, IBM, Wipro

For more information about the Marketing Excellence Awards and ITSMA’s 2010 Annual Marketing Conference, visit: http://www.itsma.com/events/2010-conference.

General inquiries: Contact us at +1-781-862-8500, or send an email to info@itsma.com.

ABOUT ITSMA
ITSMA specializes in helping companies market and sell services and solutions more effectively. We work with the world's leading technology, communications, and professional services providers to generate increased demand, strengthen customer relationships, and improve brand differentiation. ITSMA annual program clients include business leaders such as AT&T, Cisco, Cognizant, CSC, Deloitte, Hewlett-Packard, IBM, Microsoft, Oracle, SAP, and Tata Consultancy Services, among others. Our comprehensive research, consulting, and training on topics including ITSMA Account-Based Marketing℠, Brand Positioning, and Solutions Development provide the insight and experience companies need to improve business results. ITSMA is based near Boston, and has offices in London and Tokyo. Learn more at www.itsma.com/.

Copyright © 2010 ITSMA. All Rights Reserved.

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ITSMA provides research, consulting, and training to the world’s leading technology, communications, and professional services providers.