Theory Of Consumer Behaviour...New!

Aug. 31, 2010 - PRLog -- Theory of Consumer Behaviour presents a broad and comprehensive vision of the changing profile of consumer behaviour. This book provides a concise explanation and a critical evaluation of the concepts, theories and models of consumer behaviour. What gives this book an edge over the others are the practical examples both from India and abroad. The book exudes freshness as it embodies an economist’s insights combined with a management expert’s perception of consumer behaviour.
   
This book will be an asset to students of management and economics, teachers, researchers, marketers and policy makers.

Key Features

•Conceptual and theoretical clarity

•Critical evaluation of arguments

•Explanatory illustration of points and arguments with relevant Indian examples

•Practical demonstration of procedures of application of concepts and theories to data

•Implicit and explicit theorizing

•Selected cases of practical application of celebrated and well-established theoretical paradigms to the Indian context

Dr Shri Prakash is currently, Professor and Dean (Research) at the Birla Institute of Management Technology (BIMTECH). He completed his PhD in Economics from the University College of Wales, UK. He has been actively engaged in teaching and research since 1960, both in India and abroad. Dr Prakash has authored several books and written more than 160 research papers. He has completed more than a dozen research projects, sponsored by UGC, MHRD, UNESCO and the World Bank.

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Vikas Publishing House is a well known and respected name in the Indian publishing industry. Many of our publications are considered to be authoritative works and read by academicians, professionals and students alike.