Firecracker Digital Institute announces the appointment of Ramón Arras to its Faculty.

Aug. 30, 2010 - PRLog -- Atlanta, GA, August 31, 2010 – Firecracker Digital Institute announces the appointment of Ramón Arras to its Faculty. In this capacity, Mr. Arras will teach coursework in Digital Marketing, Social Media Strategy and Social Media Research/Analytics. Mr. Arras is based in South Florida and will be teaching courses within the Southeastern US.

Ramón Arras has over 20 years of experience delivering both strategic Marketing and interactive Marketing consulting services. In addition to being a CGSM Fellow and an International Fellow at the Kenan Institute for Private Enterprise, Mr. Arras has worked both as a Director and a consultant for major corporations. These corporations include, Soza International, Avaya, Cisco Systems, Netel, Unisys, Royal Caribbean Cruise Lines, MicroAge Technology Services, Kaplan University, and CBS Interactive. In addition, he has collaborated with leading interactive agencies, including R/GA, Razorfish, BGT Partners, SapientNitro, Ogilvy Interactive and Zeta Interactive.

Ramón Arras is currently pursuing a Doctorate in Marketing from NOVA Southeastern University. His research is focused on the application and measurement of interactive Marketing strategies and tactics to the areas of advocacy, fundraising, and electoral campaigns. Mr. Arras also holds a Master’s degree in IT from George Mason University and a MBA from UNC – Chapel Hill. Mr. Arras received his undergraduate degree from the University of Massachusetts at Amherst.

Firecracker Digital Group specializes in digital media properties that need revenue growth as well as a strong sales presence. We have relationships with over 6,000 key decision makers in the advertising and marketing field throughout the southeast.

Firecracker Digital Group is the largest digital-only media sales representation firm in the country. Our clients represent the leading interactive properties targeting important niche audiences.

The Firecracker Digital team consists of Premier Digital Marketing Specialists who have sold over $150 million in media and sponsor partnerships to leading brands and their advertising agencies. Combined, we possess over 60 years of sales and marketing leadership experience. We hold deep, trusted relationships with 6,100 high-level decision makers in the advertising and marketing field throughout the southeast …and thousands more across the United States.