Omnibalm® Recognized by Chain Drug Review as a Top Niche Brand in 2010 Report

Aug. 16, 2010 - PRLog -- LITTLE ROCK, AR – Omnibalm, a line of tea tree oil based topical creams developed by Arkansas-based Balm Innovations, has been named a “USA Niche Pick” in Chain Drug Review’s 2010 Annual Niche Products Report.  This report recognizes products that are important to chain drug stores because they fill a unique customer need.

“We are pleased that the Omnibalm brand has been recognized by USA Drug and Chain Drug Review which supports our strong belief that our products are highly valued by consumers,” said Lydia Carson, president and CEO of Balm Innovations.  

The Omnibalm product line, available in USA Drug and Super D stores throughout Arkansas, includes Omnibalm Skin Relief Cream and Omnibalm Daily Foot Therapy.  Both products feature 13% tea tree oil, a naturally powerful essential oil with antiseptic, anti-inflammatory and antifungal properties.  

“Omnibalm’s unique combination of moisturizers with the market’s highest concentration of tea tree oil sets us apart from all other first aid and foot care products,” said Carson.

Omnibalm Skin Relief Cream is a multipurpose cream that soothes a wide variety of skin conditions on contact: sunburn, bug bites, dry and cracked skin, minor burns, cold sores, poison ivy, shingles, and more.  Omnibalm Daily Foot Therapy, for general and diabetic foot care, softens and repairs dry, cracked skin and keeps feet healthy and fresh.  

The Omnibalm line of non-greasy, therapeutic skin creams was developed by University of Arkansas for Medical Sciences pharmaceutical researcher Dr. Bill Gurley.

According to Chain Drug Review, a product must meet the following critical niche product criteria to be considered for the Niche Products Report:  

*  Provide margins of 40 – 60 percent
*  Be capable of recording sales at least one-half to one piece per month per door
*  Be frequently recommended by physicians or other health care professionals
*  Appeal to a narrow yet meaningful segment of consumer demographics
*  Provide a specific solution or benefit to an underserved consumer market
*  Substantially increase the size of the shopper’s total market basket as well as the retailer’s dollar profits.  

For more information about Balm Innovations or Omnibalm visit www.omnibalm.com or contact Lydia Carson at 501-255-1562 or Toll Free: 1-888-577-6580.

About Omnibalm®

Omnibalm is a line of tea tree oil based creams for problematic skin developed by University of Arkansas for Medical Sciences (UAMS) pharmaceutical researcher Dr. Bill Gurley and offered by Balm Innovations, LLC.  Established in 2004, Balm Innovations of Little Rock, Arkansas provides American-made, innovative, effective natural personal care products.  Omnibalm products are available in more than 400 pharmacies in 10 states, on the company’s website, and by calling 1 (888) 99-OMNIBALM.  Balm Innovations is a certified Women’s Business Enterprise and a member of UAMS BioVentures.

From Chain Drug Review

Chain Drug Review, published by Racher Press, Inc., is the industry’s only bi-weekly news publication written and edited exclusively for the $210 billion chain drug store industry.  For more information visit www.chaindrugreview.com.