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| AEGON launches dedicated pensions reform microsite to support employersAEGON has extended its successful pensions reform microsite, launching a dedicated employer section to enable them prepare for the pension reforms scheduled to take place in 2012.
By: Revolver PR The website was originally launched in September last year to help financial advisers educate companies in getting to grips with the new legislation and how it will affect them. Following positive feedback the site has been developed to give employers the information they need to fully prepare for their new responsibilities. The communication programme’s theme of ‘Let’s work it out’ supports AEGON’s aim of working in partnership with advisers and employers to help them understand the impact of the changes and prepare for 2012. AEGON’s website is an interactive tool providing a comprehensive step by step guide to pensions reform with the opportunity to benefit from AEGON’s expertise in this area through emails to its experts. The website (http://www.pensionsreform.aegon.co.uk/ Ross Jackson, Head of Marketing Communications for corporate pensions at AEGON, said: “Our pensions reform website has already proved very popular with advisers. We are also keen to ensure employers have all the information they need to help them prepare for their staff’s future pension provision and are kept up to date with any changes as regulations are finalised. This will be especially important following the recent announcement by the government to carry out a full review of auto-enrolment and NEST. We are confident this site can become the main site employers go to for information and support on pensions reform.” -Ends- For further information: Margaret Robertson AEGON Press Office Tel: 0131 549 6798 Mobile: 07740 897527 Notes to editors: About AEGON · In the UK AEGON offers pensions, life insurance, asset management and financial advice to around 2 million customers. AEGON UK has assets under management of £53.6 billion and employs approximately 4,500 staff. · As an international life insurance, pension and investment company based in The Hague, AEGON has businesses in over twenty markets in the Americas, Europe and Asia. AEGON companies employ approximately 28,000 people and serve some 40 million customers across the globe. AEGON’s revenue generating investments totalled EUR 388 billion at March 31, 2010. # # # Revolver PR is a digitally enabled public relations consultancy, combining key press and public relations skills with leading-edge understanding of Digital PR, online news distribution, social media campaigns and video marketing. End
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