Finally – A Software Company that Gets It!

Aug. 3, 2010 - PRLog -- Business Process Automation…What the heck is that?  Wikipedia defines Business Process Automation, or BPA, as the process a business uses to contain costs.  It consists of integrating applications, restructuring labor resources, and using software applications throughout the organization.  So, in this economy, who can afford to purchase software, restructure labor, and completely change the way things are done?  Antera’s answer is “Everyone.”
Antera’s Link ECM 3.2 is an enterprise content management software solution.  Antera understands that budgets have been restricted and layoffs have been made (involuntary restructuring of labor resources).  The current economy has slowed down the rate of business activity, in many cases, and management is finding more time on their hands, attempting to invent new ways to drive revenue.  Managers are being forced to learn quickly that a slow economy is a perfect time to take a look at operations and put new cost-effective systems in place.  However, there is one major problem with this – new systems cost money; and proprietary content management software systems cost a lot of money.  Antera Software knows this and that’s why they are ahead of the competition.  
Antera makes use of open source software components, which provide an open license software platform.  This enables the pricing of software based on implementation of software and support only, as opposed to extravagant pricing based on licensing fees and user numbers.  Sugar CRM (Customer Relationship Manager) is an open license software program which Antera’s Link ECM can interface with.  Sugar CRM’s functionality is comparable to SalesForce.com – a popular proprietary CRM software piece.  The main difference is the pricing.   A business doesn’t buy SalesForce.com, they can lease it (use it) for about $1000 per user, per year.  A business with 15 sales people will pay 15K per year for use of the product; Antera will customize and install Sugar CRM, and train the staff for a 1 time fee which could be as low as $1500. Get the picture.
So Antera advertises the lowest price…doesn’t everybody?  It is still a product that will require payment in an economy that is putting everyone in debt.  Well, the other piece of Antera’s aggressive sales strategy is the implementation of a termed payment program with little or no money due up front (in fact, they even have a free trial).  Management teams with an above average business IQ are seeing that they can use the time they have now to implement new affordable business automation systems and learn how to make them “whizz”, so when the economy turns back around, they will be well prepared and to get to the top and stay at the top of their respective industries.  

About Link ECM 3.2
LinkECM is copyrighted 2008, 2009, and 2010. LinkECM is the most innovative system in the ECM market and utilizes best of class technology to meet the demands of any business’ content requirements.

About Antera Software
Antera Software produces software to meet the needs of clients utilizing open source and open license technology to minimize expense and maximize our client return on investment.   Antera Software’s business automation software includes Link ECM 3.2, MyFile, EForms, and LinkMDRec. For more information, visit www.anterasoftware.com.

Antera Media Contact
Trevor Landry        
(214) 556-8043
tlandry@anterasoftware.com

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Antera has had great success developing and implementing solutions to allow businesses of all types to benefit from advanced technology managing data. Antera’s Link ECM provides customers the ability to integrate content with any application.