Why You Should Give Your SEO Campaign a Chance to Work

July 30, 2010 - PRLog -- Search engine optimisation always begins on the website concerned. It is vital to make sure that the website is fully optimised for the search engines, else you will increase the amount of traffic to the site, but once it lands it just won’t convert if people are confused by how the site works or the website is just not what it needs to be. It is vital to make sure the optimisation of the website is as good as can be and this includes:

Meta Tags – Make sure you title, description and keywords are effective and in place.
Content - Your website needs to have quality, informative and likeable content, so make sure you have a quite a few pages on there and make sure it is easy to read and more importantly, worth reading.
Navigation - Making sure the website navigation is perfect is vital, as when your customer lands on the site they need to be able to find what they need within seconds, else you will lose them to another company.
Design - You would not want to walk around a dirty and old looking shop, so therefore nor would you want to spend time on an unattractive and badly designed website.
Once you are sure all of these things are done you can then get on with the offsite search engine optimisation, as if you are sure your website is ready to convert and do the job for you, then its time to start increasing the amount of traffic that hits your website.

This is the part that takes time, nothing in SEO happens overnight and any company that promises you a top place spot on Google is either telling some lies or are offering your cost per click disguised as natural SEO, both of which you do not want to consider if you just want natural SEO. No company, person or business can be guaranteed a first place natural ranking on any engine, this can only be achieved by a lot of hard work and a bit of patience, as it all takes time, but once you get there is totally worth while.

So, why does SEO take time?

Well, all of the methods you may use in your campaign will take time to get indexed, be ranked and then be taken into consideration when applying this to your own websites SERPs.

For example, if you add an article to a decent directory, you have to wait for it to be accepted, you then have to wait for it to be indexed, then wait for it to appear in the engines and finally for it to be found as a link back to you. So, it is not just a case of submitting an article and then getting the rewards for it straight away, it can take months when you take into account all of the various steps involved. This is exactly the same for link building, press releases and everything related to third party involvement, there are a lot of steps involved.

If you look at the social media side of things, stuff like Social Bookmarking, YouTube, Facebook and Flickr, these can all have an immediate impact in sending traffic to your site, but they will also offer long term benefits in terms of exposure, links back to your site and overall search engine placements. Even with some of these, it can take time to really impact on your search engine optimisation campaign, so, like most things, patience really is a virtue when it comes to running a successful SEO campaign.

Find out more about SEO Campaigns at http://www.FoundUB4.com

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FoundUB4 is a small, yet focused social media agency Barrie is a Social Media Specialist with experience in social media optimisation Extremely technical and passionate about search marketing in its entirety.