NewLeaf Chocolates Confirms Portability of Le Whif “Breathable” Chocolate

Sept. 21, 2010 - PRLog -- The online premium chocolate shop, NewLeaf Chocolates, has evaluated Le Whif “breathable” chocolate for its portability.  Le Whif is a sleek new device that allows you to inhale chocolate into your mouth where you can enjoy its taste without the burden of extra calories.   “People love the idea of carrying Le Whif in their pocket or purse so they can have it any time without worrying about making a mess.  We wanted to be sure it would survive conditions of heat and humidity that it would see during summer shipping and normal use” says Genevieve Oba, Director of Marketing for NewLeaf Chocolates.

The Whifs passed the portability tests completely, but before they could be sold by NewLeaf Chocolates, they also needed to meet the company’s sustainability guidelines.  Ms. Oba explains: “Le Whif gets high grades for using fairly-traded organic chocolate and for a completely biodegradable design.  Our customers are hunting for new ways to experience chocolate and seek earth-friendly products where possible.  Our initial sales confirm their excitement over this new product.”

Le Whif is the patented invention of Harvard University professor David Edwards.  A product of France, it has been available in Europe for more than a year, but was not fully released in the United States until recently.
For more information, visit:  http://www.newleafchocolates.com/Le-Whif_c36.htm

# # #

ABOUT NEWLEAF CHOCOLATES

NewLeaf Chocolates is a unique online shop for premium and artisan chocolates. They strive to protect the planet in everything they do and affirm this commitment in three tangible ways: by donating a portion of all sales to the environment, by continuously innovating within their GreenPod sustainable packaging initiative, and by focusing their offering on the world’s best organic and fair trade chocolates. NewLeaf Chocolates is a member of 1% for the Planet. For more information, visit http://newleafchocolates.com