One in Ten Australians is a Victim of Identity Theft. Are you one of them?

July 16, 2010 - PRLog -- Considering how an increasing number of people are turning to the internet for their regular purchases we found out the best and simplest ways to ensure that an online shopper aptly protects their online identity.  These techniques have been derived through research and personal experiences from Avrill Weinman, Founder of PRESENT DAY LIFESTYLE & GIFTS who can be contacted for further information.

“Websites which offer online transaction abilities need to be verified by independent third party authorities”, says Avrill.  A list of such authorities can be obtained however the most well known include Geotrust and Verisign.  The image needs to display as a hyperlink which then provides the Certification number and other details.  Avrill explains further: “Us being online merchants are by law required to provide complete shipping and returns policy information.”  This should be provided prominently and without doubt.  Absence of such information is a breach of law and such sites should not be trusted.  Sites are also required to provide details of if and when user information may be share with other parties.
Present Day Lifestyle and Gifts tries to establish themselves as a trustable ecommerce website by providing an easily verifiably physical location and contact number for communication. “Don’t be afraid to let online shopper know where your physical location is”, says Avrill, “it makes you trustworthy and reliable.”

Any legal entity running an online ecommerce store also ought to be registered with the local or National merchants association of Chamber of Commerce.  This may be verified by contacting the site owner and the respective Chamber or Association. Another Point to pay attention to are ‘Reviews’. Reliable online shopping sites will have an abundance of consumer reviews for their past sales.  Present Day uses these to verify the ease and transparency of doing business on their website.

“At Present Day Lifestyle and Gifts we make sure that you not only have a pleasant shopping experience, but one which is also without worries”, states Avrill. “We treat your privacy with the same seriousness as if were our own.”

To find out more about Present Day Lifestyle & Gifts, contact Avrill Weinman on +61 (0)433500185 or email info@presentday.com.au

About Present Day Lifestyle & Gifts:
Present Day Lifestyle & Gifts is an online gift store where you will find the perfect gift for everyone and every occasion. For more information, visit http://www.presentday.com.au

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