Pearl Automotive Announces Hometown Heroes Program

July 15, 2010 - PRLog -- Peoria Heights, IL, July 2010—Pearl Automotive recently devised a program for tri-county “Hometown Heroes,” in which they receive automobile purchase incentives and discounts on vehicle parts and service. This select group of worthy individuals will be eligible for second-to-none benefits through Pearl Automotive, such as dealer pricing, cash for referrals, and price reductions on parts and service needs.
All eligible Hometown Heroes will be able to purchase any new Pearl Automotive vehicle at extremely aggressive pricing. Buick, GMC, Scion, Toyota, and Volkswagen are offered exclusively to Hometown Heroes at Pearl Automotive’s original invoice price plus $100. Audi, Lexus, Mercedes-Benz, and Porsche are available for purchase at the original dealer invoice plus 1% of MSRP. In addition to these exceptional discounts, Hometown Heroes will retain all dealer incentives, and they may buy an extended service agreement or a pre-owned vehicle at special pricing. In order to take advantage of these exciting offers, qualifying Hometown Heroes are invited to contact the General Manager of the dealership they select.
Another Pearl Automotive benefit for Hometown Heroes is participation in the Automobile Service Program, in which they can receive a 15% discount on all parts and service from any Pearl Automotive dealership, including Heritage Buick-GMC, Peoria Toyota-Scion, Lexus of Peoria, or Autohaus of Peoria. All tires installed at these dealerships are available at cost as well.
Pearl Automotive defines eligible Hometown Heroes as the following professionals in the tri-county area (proper identification is required):
1.   Military personnel (active or retired)
2.   Full-time firefighters
3.   Full-time law enforcement professionals
4.   Full-time emergency medical technicians and paramedics
5.   Full-time registered nurses, licensed practical nurses, and nurse practitioners
6.   Full-time teachers and educational professionals
“We at Pearl Automotive wanted to develop a program that gives back to those who put their lives on the line for our freedom, for our safety, to save our lives, and to nurture the minds of our future generations,” explains Gary Pearl, President/CEO. “We proudly support those who serve our country and its citizens, and we hope the Hometown Heroes enjoy these benefits not available to anyone else in the community.”
Pearl Automotive is part of Pearl Companies, a privately held, multifaceted organization headquartered in Peoria Heights, IL, which also includes Pearl Insurance, Pearl Technology, Pearl Benefits, and Pearl Carroll & Associates, LLC¬. Pearl Automotive is comprised of Heritage Buick-GMC, Heritage Mazda, Peoria Toyota-Scion, Lexus of Peoria, and Autohaus of Peoria (including Audi, Mercedes-Benz, Porsche, and Volkswagen) and serves the automotive needs of the greater Peoria area. Among the nation’s leading direct-marketing third-party administrators, Pearl Insurance and Pearl Carroll offer Property & Casualty and Life & Health insurance benefits and worksite marketing to affinity groups and their members. Pearl Technology provides innovative technology solutions to central Illinois businesses, and Pearl Benefits specializes in the design and administration of customized employee benefit programs for employees and their families. The Pearl Companies’ commitment to working hard, working smart, and working together has not only placed them in the enviable position they are today, but has also secured them a strong presence in the marketplace for years to come. For more information, please visit www.pearlcompanies.com or call 800.447.4982.