MNC rolls out advanced Mobile Marketing services using MMS

July 14, 2010 - PRLog -- MNC Wireless Berhad (“MNC”), a Malaysian based mobile and digital solutions company is helping brands transform how they communicate with customers with Go!MMS, a new web-based system to send customized rich Multimedia Messaging Services (“MMS”) direct to a large number of mobile phone users. This advanced customer experience that allows the use of images, graphics, animation, sounds, video and audio clips is the next evolutionary step after text messaging (“SMS”).

“We expect to see an exponential increase in the number of companies adopting the use of MMS in their campaigns whether for increasing brand awareness, sales, promotions or even CRM. The availability of the MMS infrastructure and the high penetration of MMS enabled phones make it now the perfect timing to introduce this product.” commented Mr Chung Jaan Hao on the growth of MMS marketing.

According to Chung, many brands have turned to the mobile channel to reach consumers with a message. The use of SMS for marketing has already proved to be an effective channel for direct and interactive experience for both advertisers and consumers.

The key attraction for adopting MMS into marketing campaigns is its ability to create a more interactive and emotional appeal on the mobile device compared to SMS. While SMS as a marketing medium performs very well in conveying short and concise messages to consumers, the sight and sound impact which is an important portion of connecting with consumers emotionally is missing. By including the element of sound, animation and images, MMS is able to produce a high quality mobile experience with amazing branding possibilities.
“Go!MMS was created to integrate and to enhance existing consumer engagements. When strategized, planned and integrated properly into any campaigns it enhances the campaign’s appeal, reach, mobility and interactivity to a level not possible through other marketing means. We believe the greater functionality of MMS will continue to create greater consumer experience for mobile marketing. It is also a go green initiative where the use of paper is cut down to the minimum or even totally phased out in certain cases,” commented Mr Chung Jaan Hao on the launch of Go!MMS.

While MMS is commonly and effectively used for greetings in the form of greeting cards, the use of MMS for sending out notification of promotions, invitation to events and even to use it as a membership identification and mobile redemption in place of printed vouchers are just some of the example of its variation of uses.

“With the increased adoption and awareness on the use of MMS, we expect the new Go!MMS to generate additional revenue stream for the Group. Moving forward, we will continue to improve on the user experience for MMS solutions to keep pace with the changes out there,” added Mr Chung.

For more information on Go!MMS, please visit www.gosms.com.my

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A MSC status company listed on the ACE Market of Bursa Malaysia, MNC Wireless Berhad (“MNC”) started out as a mobile and multimedia solutions developer for enterprises and consumers. In anticipation that the growth of digital content consumption will include the convergence of web and mobile, MNC has taken on Digital Media & Advertising services that include Web 2.0 applications, Social Media Marketing and Optimization, Web Analytics, Media Planning and Games Development & Publishing. Established since 2002, MNC has offices in Malaysia, Singapore and China. For more information on MNC, please visit www.mnc.com.my