Web Conference to highlight growing role of Life Cycle Analysis in shaping product strategy

July 7, 2010 - PRLog -- PALO ALTO, California, June 29, 2010 – AltaTerra Research is pleased to announce the web conference, “Green Innovation: The Growing Role of Life Cycle Analysis in Shaping Product Strategy,” to be held Thursday, July 17th at 11:00 am Pacific / 2:00 pm Eastern.

Participants will hear from Vasilis Fthenakis, Founder and Director of Columbia’s Center for Life Cycle Analysis (CLCA), Corinne Reich-Weiser, Director of Climate Services at Climate Earth, Inc., and Don Bray, President at AltaTerra Research.

“Market pressures are driving many companies to improve environmental performance in their products” says Bray.  “Understanding and mitigating life cycle impacts is important for risk mitigation, and as an opportunity for competitive differentiation.  Recent experience shows LCA is essential context for development of ‘green’ product and service claims, and for identification of potential unintended consequences.”

Featuring the latest information on environmental product life cycle analysis (LCA) the web conference will present a concentrated introduction to LCA methodologies, challenges in conducting and implementing findings from an environmental product LCA, the business advantage of green product LCA, where LCA have been successfully implemented, and what’s next LCA software.  Specific LCA examples will be drawn from the electronics and solar industries.

Further information and registration are available online at www.altaterra.net/event/lifecycleanalysis.  A limited number of press passes are available. Press pass requests may be submitted at www.altaterra.net/?presspass.

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AltaTerra Research is a research consultancy specializing in sustainable business and the commercial marketplace for clean technology solutions. Through research reports, executive events and advisory services, AltaTerra helps forward-looking organizations improve resource efficiency in their operations and capitalize on new 'green' market opportunities. From our headquarters in Silicon Valley, we have been serving a global base of corporate, institutional, and government clients since 2007. More information is available at www.AltaTerra.net.