Communitelligence Presents First ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM at Georgia Tech, Atlanta

June 29, 2010 - PRLog -- ATLANTA—June 29, 2010)—Experts on social media strategy, channels, staffing, customer service, online networks, crisis and branding are converging at the first Communitelligence ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM.  

The professional training series is being held on the campuses of the world's best universities, and will be taught by some of America's top social media practitioners and experts. The first practicum is being hosted by Georgia Institute of Technology in Atlanta July 29; a second is scheduled for USC in Los Angeles in November.  

The one-day ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM is designed to help organizations of all sizes make better business decisions about how to deploy and manage social media for competitive advantage.

“There's nothing quite like a college campus for stimulating discussion, debate and learning. This conference series meshes hands-on tutorials with case studies and panels to give attendees both strategic and practical knowledge about the opportunities social media offers organizations," says John Gerstner, President of Communitelligence, producer of conferences and other resources on business communication trends.

ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM will be an intense day of challenging interactive discussions, illustrative case studies and hands-on tutorials. Attendees are encouraged to bring their laptops for these tutorials:

•   How to map out your social media strategy
•   How to staff and manage for social media
•   How to choose and use the best social media channels for your organization
•   How to make social networks and online communities work for you

The day will also include case studies by these organizations:

•   UPS: How to Defend Your Brand in Social Media
•   Southern Company: How to Organize and Staff for Social Media
•   AT&T: How to Talk to Customers in Social Networks and Online Communities

Speakers include:
•   Debbie Curtis-Magley, Public Relations Manager, UPS
•   Shawn McPike, Manager, Social Media Strategy, AT&T
•   Lee Birdsong, Social Media Strategist, Southern Company
•   James Fetig, Associate VP, Georgia Institute of Technology Worldwide
•   Sherry Hey, Founder and CEO, Concept Hub, Inc.
•   Nick Ayres, Social Media Manager, IHG
•   Toby Bloomberg, President, Bloomberg Marketing
•   and more to be announced

Supporting sponsors of the event, in addition to host Georgia Institute of Technology, are Mashable, SmartBrief on Social Media, the Social Media Club, Job of The Week and Social Media in Organizations.

Register online for ESSENTIAL SOCIAL MEDIA SKILLS PRACTICUM at www.communitelligence.com. Special early-bird pricing until July 2. For information, call 480-816-5550.

Communitelligence is a consultancy and knowledge-sharing network that helps professionals make better business decisions. The Communitelligence Learning Academy furthers this mission by creating online peer networks, conferences, workshops, webinars, newsletters and websites.

Contact:
Communitelligence, Inc.
John Gerstner, President, 480-816-5550
www.communitelligence.com

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Communitelligence is a consultancy and knowledge-sharing network that helps professionals make better business decisions. The Communitelligence Learning Academy furthers this mission by creating online peer networks, conferences, workshops, webinars, newsletters and websites.