Codorniu: managing promotions and controlling sales points with XTEL

June 28, 2010 - PRLog -- A maker of top quality sparkling wine since 1551, Codorniu creates the perfect mixture of the finest grapes from the best vineyards of Catalonia, a land of sun and fragrance. Five hundred years of history are behind Codorniu's great success ( www.codorniu.com ). But, of course, this long tradition alone cannot maintain its leadership in the fiercely competitive wine industry.
This is why the famous Catalan winery decided to implement two modules of the XTEL's SM1 suite. XTEL is an international company specialized in solutions for automating commercial processes for consumer goods companies throughout Europe. The modules are Sales Promo and Sales Execution, two targeted solutions from XTEL. Sales Promo helps in planning and and controlling all promotional activities, both nationally and locally. Sales Execution lets  sales points be monitored and controlled to ensure that agreed-upon activities are correctly implemented and products actually reach customers as well as to promptly follow competitors' actions.
"Up to now we didn't use any technological solutions for managing these areas," says Codorniu's IT director, Tona Monedero. "But recent growing competitiveness in our industry prompted us to streamline some processes. The choice went to XTEL because of its excellent references, its specialization in the complex market of Southern Europe, and for its complete, integrated suite for automating commercial processes. We may well consider using other modules in the future. We saw SM1 as the best solution on the market as it is flexible, targeted and focused on our business. "

The use of Sales Promo will affect about twenty people who work on site and will use the system to manage the promotional calendar, from planning to monitoring and controlling the execution of agreed-upon promotions. Sales Execution will be installed on Tablet PCs given to approximately 100 employees for monitoring of sales points with modern distribution systems. In the offline mode, they will gather information about the products' presence and positioning (they can be photographed and sent to the headquarters), prices, agreed-upon promotions and competitors' activities. Both modules will be integrated with SAP ERP and business intelligence solutions used by Codorniu (currently Board from 2011 Business Objects).

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XTEL solutions offer the right capabilities to manage critical sales processes, link strategy to execution, increase the effectiveness of comercial resourses, reduce time-to-market and, therefore, to build a sustainable competitive advantage.