Promotions and Seasonal Campaigns at their best: Bricocenter chooses XTEL

March 30, 2011 - PRLog -- XTEL, an international leader in automating business processes for consumer goods companies, is Bricocenter's choice as its partner for automating all its promotions and seasonal campaigns.
Groupe Adeo’s Bricocenter is Italy's leader in do-it-yourself hardware for mid-sized retail outlets. It currently operates throughout Italy with 112 retail outlets, including 66 direct outlets and 46 franchised outlets and has over 2,000 employees.
Bricocenter chose XTEL because of its twenty years experience in consumer goods and the specific features provided by its Sales Master One suite.
Sales Master One will let Bricocenter manage promotional events and seasonal assortments in all phases of the process, including planning national and local events, budget allocation, the choice of promotions, defining purchase and sales conditions, sourcing and reviewing results.
The suite will also let it manage the progress of all phases by fully integrating all players in the headquarters and each individual retail outlet in order to ensure optimal harmonization and prompt action.
Bricocenter's Michele Cuoccio says, "XTEL's deep knowledge of business processes and the suite's flexibility convinced us that we have found a real solution to our needs".

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XTEL solutions offer the right capabilities to manage critical sales processes, link strategy to execution, increase the effectiveness of comercial resourses, reduce time-to-market and, therefore, to build a sustainable competitive advantage.