As Summer Deals Sizzle, SupercoolSteals Highlights the Best of the Best

June 24, 2010 - PRLog -- Baton Rouge, LA June 24, 2010 -- With Independence Day approaching and consumer confidence remaining sluggish, stores around the web are being forced to offer increasingly deep  discounts to keep customers coming back. The sheer number of promotions being offered by these stores can leave consumers scratching their heads in a vain effort to determine which are worth investigating and which are not. To this end, SuperCoolSteals offers the unique SuperCool rating system, an easy way for consumers to  flag any deal across the site as particularly worthwhile.

As deals pile up from thousands of stores around the web, the SuperCool system allows consumers to rate each deal themselves. Not only does this enable other consumers to find the best deal in each category, but it can also help identify patterns of particularly deep discounts from various retailers. The SuperCoolSteals home page showcases the deals with the highest SuperCool rating.

“We realize every consumer’s situation is going to be different,” explains SuperCoolSteals founder Josh Stern. “This system allows us to give our visitors exactly what they want rather than arbitrarily choosing for them.”

The Independence Day holiday is the biggest shopping event until Labor Day in September, which makes the days surrounding it  a critical period for the marketing efforts of retailers large and small.  Although discount stores such as Target and Wal-Mart regularly discount items day after day, smaller retailers are usually not in a position to follow suit. Instead, they must stagger their promotions over a longer period. With more and more consumers choosing to shop at smaller stores rather than superstores, SuperCoolSteals and its unique SuperCool rating system can point them to even the most obscure deals.

In addition to the deal listings, the SuperCoolSteals blog offers various contests and giveaways typically initiated  on holidays and other special occasions. The blog also contains tips to help consumers save money on everything from holiday trips to graduation gifts. Consumers can also be kept informed of recently added stores and new site features.

To learn more or to browse today’s deals, visit: http://www.supercoolsteals.com.

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About SuperCoolSteals

SuperCoolSteals was founded as a site that stands apart from similar deal listings around the web. With its SuperCool ratings system combined with a steadily growing list of over 5,500 stores across 23 categories, SuperCoolSteals aims to be the most comprehensive and accurate clearing house for deals on the web today. More information is available at: http://www.supercoolsteals.com.