New Online Bookstore: Marketing to Moms Just Got Easier

June 22, 2010 - PRLog -- Targetmommy.com announces its online bookstore “The Book Shop” featuring books, free video shorts and complimentary articles that uncover and focus on the latest gender and cultural nuances and insights for effective marketing to mainstream moms and reaching African-American mom consumers.

The Book Shop is a one-stop-shopping reference center for marketers.  It houses a collection of resources that deliver eye-opening findings and conclusions, including the best practices to succeed with moms, women, African-Americans mom consumers.  Marketers looking for answers on how to develop or improve their strategies to more effectively communicate with these markets can now turn to a central location with relevant content - frequently updated books, videos and articles dedicated to that purpose.

As a copywriting firm, Targetmommy.com was relegated to looking in an inordinate number of places for prevailing intelligence on marketing to the mainstream mommy segment and the multicultural mom consumer market.  “There’s no logical starting point and no way to streamline the process,” says Stacey Mathis, owner of Targetmommy.com.  As these markets were not primary realms of exploration for marketing and advertising industries, it stood to reason that marketers also needed “a better way.”  

Targetmommy.com set out to establish a baseline repository that would make finding books and answers about the mom and multicultural mom segments less challenging and time-consuming.  Launching such an online book shop worked perfectly because not only do marketers now have a reserve all under one roof, The Book Shop supplements Targetmommy.com’s other marketing-to-mom resources – a new blog, facebook fan page cache, and Tweets.  

To keep its finger on the pulse of these markets,Targetmommy.com is in constant search for new and useful information, off line and online to regularly update The Book Shop, as well as its bulletin board and various social media presences.


For more information, please visit http://www.targetmommy.com
Contact
Stacey Mathis
800-862-0361

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Targetmommy.com is a copywriting firm that writes, edits and proofs off line and online content and communications for companies that target mainstream moms or African-American moms.