Marketing Lessons from Lady Gaga

June 11, 2010 - PRLog -- Known for her spunky, creative, and at times outrageous image, singer and songwriter, Lady Gaga, sure knows how to keep her audience in-tune. Forbes magazine recently published an article, The Business of Lady Gaga, stating that Gaga’s Twitter page has 1.6 million viewers tracking her absurdity. Gaga may have a bizarre persona but when it comes to marketing to her audience she understands it better than anyone of her kind. In the matter of one year, she has broken through the clutter of the music world, making her today’s hottest and most sought-after superstar.

In today’s crowded senior market, have you broken through all the clutter to truly connect with your senior customers?

A new study shows that today’s marketers tend to leave the 65-and-older demographic out of the general-merchandise marketing and only market to them a fine selection of products.  According to Ronnie Bennett, a senior blogger who founded the “Time Goes By” blog seven years ago, “they constantly ignore us.”  Bennett states that advertisers, who on average are in their 40s, assume the 65+ demographic have the same desires and needs that people their own age do and this assumption is all wrong.

Bennett recommends that all marketing and advertising agents who are looking to reach the 65+ demographic start by hiring an individual who is at least 65 years old that can act as a consultant for their proposed message. “They should run everything by a 65-year old, who will tell them when they’re talking down to us and where they’re missing the boat.”

Individuals of the 65+ demographic are intelligent consumers and not necessarily brand loyal. They should be considered a prime target for items such as energy efficient appliances rather than just prescription drugs and mobility devices. These individuals are ready to make substantial changes to their livelihood such as a change in residence or buying a new car. Marketers today target younger families and children but instead should be shifting focus to this 65+ demographic.  

To see a copy of this in-depth story and view more articles about marketing to seniors, visit the Free Resources section of the CSA website, www.csa.us.

The Society of Certified Senior Advisors (SCSA) provides free resources and tools for our members as an ongoing commitment that we have in helping professionals to understand the complex and dynamic lives of modern senior citizens.

About SCSA
SCSA’s mission is to educate professionals to work more effectively with their senior clients. For those who work with seniors, this means understanding the key health, social and financial factors that are important to seniors—and how these factors work together. CSAs are able to integrate this into their professional practices, no matter what field they’re in. They’ve learned how incredibly gratifying it is to help seniors achieve their goals, and the seniors they’ve worked with have learned how important it is to work with someone who truly understands their age-related circumstances.  For more information about SCSA and its educational course, please visit www.csa.us  

Portions of this article have been taken from, Prejudge the 50+ Market at Your Own Risk, Warn Experts. Permission has been granted to SCSA by CDPublications to repost this article, all rights reserved.


Contact:
Erica Ananich, SCSA
(800) 653-1785
society@csa.us

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SCSA educates professionals to work more effectively with their senior clients. That means understanding the key health, social & financial factors that are important to seniors — so you can find success in the senior market.