Mobile Phones Help Raise Youth Awareness Of World Environment Day (WED)

June 3, 2010 - PRLog -- The United Nations Environment Programme (UNEP) has held the annual event since 1972 and this year it will be hosted by Rwanda on June 5th and will celebrate the incredible diversity of the environment as part of the 2010 International Year of Biodiversity.
Young people are essential to the long term success of the project and the service launched by Yamgo, the global mobile TV and video network, will allow the UN to connect with a young universal audience. Yamgo has partnered with Green.TV, the world’s first and leading online TV channel dedicated to the environment, to deliver clips and short films, from some of the world’s leading environmental organisations, to raise awareness and promote the significant occasion.

Mike Lamond, Managing Director of Green.TV explained, “World Environment Day (WED) is one of the primary vehicles through which the United Nations encourages worldwide understanding of the environment and 2010 is aimed to be the biggest, most extensively celebrated, global day for definite, environmental action. Green TV’s partnership with both UNEP and Yamgo enables us to promote the importance of the environment to a young international audience and raise awareness and understanding of such a substantial subject on such a momentous day.”

By delivering the free optimised streaming service to almost any mobile device, Yamgo aims to compliment the agenda of the World Environmental Day and help promote the human face of ecological issues, increase the understanding of concerns that affect all of humanity and empower young people to become involved in manageable and ethical development.
The service will deliver videos from organisations such as UNEP, WWF, Greenpeace, Friends of the Earth and the RSPB to users of almost any mobile device using a 3G or Wi-Fi connection. Whilst enjoying the selection of ecological videos, users can also access the Yamgo catalogue containing thousands of other video clips and live TV channels.

Yamgo CEO and Founder Ian Mullins added, “World Environment Day is the people's day for environmental action and everyone can take part. Mobilizing the younger population can often be difficult therefore Yamgo is proud to be galvanising support for this considerable event by delivering high quality mobile video to an international audience. Yamgo presents a state-of-the-art solution to raising awareness and understanding of such a substantial subject on such a momentous day.”

The free live TV and video service provides almost all mobile consumers with the highest possible picture quality using the existing video player in the user’s mobile phone and does not require any additional software or application download.
Yamgo operates optimised streaming that adapts the picture quality to the available network connectivity, minimising any buffering and providing a viewing experience even whilst on the move. Anyone interested in the environment can register with Yamgo today at http://www.yamgo.mobi and experience videos celebrating Earth’s incredible diversity.

About UNEP and World Environment Day

UNEP is the voice for the environment within the United Nations system and has a clear mission statement: To provide leadership and encourage partnership in caring for the environment by inspiring, informing, and enabling nations and peoples to improve their quality of life without compromising that of future generations. UNEP organises the annual World Environment Day to commemorate the United Nations Conference on the Human Environment, which was held from June 5-16 1972, and each year the event is hosted by a different international city. This year Kigali, Rwanda will be hosting the event with the theme ‘Many Species, One Planet, One Future’.  Millions of people on every continent, from Hollywood stars to schoolchildren, will take part in thousands of activities organized worldwide from Hong Kong to Abidjan, including beach clean-ups, concerts, exhibits, film festivals, community events and much more.

About Yamgo Ltd

Yamgo is a mobile TV network that delivers live TV and video clips to mobile phones worldwide. Consumers use Yamgo to watch free TV on almost any mobile device and share the experience with friends. Media companies, broadcasters and service providers worldwide use Yamgo’s unique and end-to-end mobile TV solution to publish, distribute and monetise live TV and video on mobile devices.

Yamgo's technology platform has been designed to maximise the compatibility across networks and phones. It does this by dynamically adapting video streams to address the different needs of more than 1,000 mobile devices and networks from 2.5G to Wi-Fi. Yamgo delivers the experiences of live television, primetime programming and video-on-demand services on all major device platforms including Java, Android, iPhone, iPad, Symbian and more.

Yamgo was founded in 2005 by Ian Mullins, an expert in mobile TV technology and publishing.  Ian led the team from producing made-for-mobile video clips to the development of a carrier grade mobile TV platform specialising in the delivery of real-time linear TV and video clips. His vision is to deliver free Live TV and video to mobile phones around the globe and empower consumers with access to their favourite TV shows anytime anywhere. Yamgo has offices in Swansea and Oxford and a team of experts from the Mobile, IT and TV industries.  Visit http://www.yamgo.com for more information.

About Green.TV

Green.TV (http://www.green.tv) is the world’s leading online aggraegator and distributor of ‘green’ videos. Its aim is to reach as wide an audience as possible and encourage people, organisations and Governments to make a change. Launched in partnership with the UNEP, Green.TV show films from all of the world’s leading environmental organisations including WWF, Greenpeace, Friends of the Earth, Oxfam, the RSPB and many more.