unveils Great Britain’s first ever Design Democracy Blog Awards announces a national awards scheme to celebrate and champion amateur and commercial bloggers in the interior design space, who are based in Great Britain.
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May 27, 2010 - PRLog -- Win the opportunity to become an official blogger for mydeco at the London Design Festival announces a national Awards scheme to celebrate and champion amateur and commercial bloggers in the interior design space, who are based in Great Britain. The mydeco blog award will be the first of its kind and aim to prompt a surge of activity and debate online that mirrors what we’ve witnessed in fashion over recent years.

Nicole Vanderbilt, mydeco CEO, explains: “mydeco’s DNA is design democracy –we don’t think a stylish home should be limited to those ‘in the know’; we want to make it easy for everyone to design a fabulous room and find great things for their home from thousands of retailers, all from the comfort of their own sofa. Similarly, we don’t think it should only be design professionals who get to comment on important events like the London Design Festival. The blogging community personifies democracy, so we’re excited to launch the mydeco Design Democracy Awards as part of the London Design Festival to showcase different perspectives on design.”

There are three mydeco Design Democracy Blog Awards up for grabs
*Best independent blog
*Best professional blog
*Best newcomer

In addition, an expert panel, including Vanderbilt and mydeco’s Design Board, which includes luminaries Sir Terence Conran, Phillipe Starck, Kelly Hoppen, Marc Newson, Tara Bernerd and Kirstie Allsopp will select a fourth overall mydeco Design Democracy Awards winner: Best interior design blog in Great Britain.  

Anyone can nominate a blogger for the mydeco Design Democracy Awards at
The deadline for entries is 30th June 2010.

Winners will win the opportunity of a lifetime: to become an official blogger for the London Design Festival in September (18-26th September, 2010).  They will receive VIP, exclusive behind-the-scenes access at the Festival - not to mention the kudos of being a recognised Award winner within the communities of one of the world’s biggest design festivals and mydeco itself.  

“Britain has produced some of the World’s leading furniture and interior designers – the likes of Sir Terence Conran, Tom Dixon, Ilse Crawford and Kelly Hoppen - but we don’t see as many bloggers expressing their opinions about design here as we do in the U.S.  We’re keen to support and elevate British bloggers – who we think are one of the newest, most important elements of the design community,” says Vanderbilt.

mydeco doesn’t represent just one style of design or perspective – whether it’s traditional, minimalist or opulent, pretty or masculine, neon or neutral – the site empowers Brits to experiment but using tools that minimise error – such as the unique 3D room planner.

“Our mission at mydeco is to make home design more accessible for everyone.  We wanted to create a forum enabling Brits to have a voice and demonstrate how brilliant they are at being creative and expressive in mixing and matching decoration and furnishings.   We know that there are some fantastically talented professional, amateur and budding design bloggers out there.  The Awards are a call for action, if you have an urge to blog on interiors – do it!  If you’re already blogging – tell us about it!  We want to showcase you to the world and encourage everyone to exchange ideas about interiors and design that inspire them” ends Vanderbilt.  

Awards winners will be announced to coincide with the beginning of the London Design Festival on Thursday 16th September 2010.

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mydeco, founded by the management team behind, is the UKs leading interior design and home wares website. It brings together 5 million products from over 2,000 retailers, boasts 3D technology to design your home, and a thriving community.
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